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Fashion brand merchandising by Kendall, Gordon T. Material type:  Text Publication details: New York Fairchild books 2009Availability: Items available for loan: Call number: 746.9206 KEN (1).
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Strategic brand management for B2B markets : by Sarin, Sharad. Material type: Text Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010Availability: Items available for loan: Call number: 658.827 SAR/H (1).
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Branding demystified :plaqn s to payoffs by Verma, Harsh. Material type: Text Publication details: New Delhi Thousand Oaks, Calif. Response Books, 2010Availability: Items available for loan: Call number: 658.827 VER/B (1).
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Brand journalism by Bull, Andy. Material type: Text Publication details: London Routledge 2013Availability: Items available for loan: Call number: 658.827 BUL/B (1).
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Strategic Marketing : by West, Douglas | Ford,John | Ibrahim,Essam. Edition: 2nd ed.;Material type: Text Publication details: Oxford: Oxford University Press. 2010Availability: No items available :
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Building brand experiences : by Coleman, Darren. Material type: Text Publication details: London Koganpage 2018Availability: Items available for loan: Call number: 658.827 COL/B (1).
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Digital branding : by Rowles, Daniel. Edition: 2Material type: Text Publication details: London Koganpage 2018Availability: Items available for loan: Call number: 658.827 ROW/D (1).
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Product management: text,application and cases / by Chandrasekar, K S. Edition: 2nd / Material type: Text Publication details: Mumbai : Himalaya Publishing House , 2011Availability: Items available for loan: Call number: 658.5038 CHA/P (3). Items available for reference: Not for loan_1Call number: 658.5038 CHA/P (1).
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Darwin`s brands: adapting for success / by Halve , Anand. Edition: / Material type: Text Publication details: London : Sage , 2012Availability: Items available for loan: Call number: 658.827 HAL/D (1).
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Strategic Marketing : by West, Douglas | Ford,John | Ibrahim,Essam. Edition: 2nd ed.;Material type: Text Publication details: Oxford: Oxford University Press. 2010Availability: Items available for loan: Call number: 658.8 WES/S (1).
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Definitive book of branding/ by Karthikeya Kompella,Ed. Material type: Text Publication details: Los Angels: Sage, 2014Availability: Items available for loan: Call number: 658.827 DEF (1).
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Consumer-brand relationships: theory ad practice/ by Fetscherin, Marc, Ed | Fournier, Susan,Ed | Breazeale, Michael,Ed. Material type: Text Publication details: London ; New York : Routledge, 2012Availability: Items available for loan: Call number: 658.8343 CON (1).
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