Aaker on branding :20 principles that drive success/

By: Aaker, David AMaterial type: TextTextPublication details: Los Angeles: Sage, 2015Description: xiv, 235 pISBN: 9789351503903 Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.827
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658.827 AAK/A (Browse shelf (Opens below)) Available 67397

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