Digital luxury : transforming brands and consumer experiences
Material type:
TextPublication details: London Sage 2019Description: 258pISBN: 9781526458940Subject(s): Branding (Marketing) Brand name products Luxuries--Marketing Electronic commerce Fashion merchandising Internet marketingDDC classification: 658.827 Summary: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.
This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BK
|
Stack | 658.827 BAT/D (Browse shelf (Opens below)) | Available | 51753 |
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.
This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
There are no comments on this title.