Promotional culture and convergence : Markets, methods, media

Contributor(s): Powell, HelenMaterial type: TextTextPublication details: Milton Park, Abingdon, Oxon : Routledge, 2013Description: x, 238 pages : illustrationsISBN: 9780415672795 (hardback); 9780415672801 (paperback)Subject(s): Internet advertising | Interactive marketing | Branding (Marketing)DDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
BK BK Kannur University Central Library
Stack 		Stack 658.8 PRO (Browse shelf (Opens below)) Available 38968

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