One land one billion minds: insights on branding in India/

By: Ramanujam SridharMaterial type: TextTextPublication details: Madras: Productivity and quality publishing/ 2006Description: 400pISBN: 9788185984179Subject(s): BrandingDDC classification: 658.827
Contents:
Banking on advertising-Consumers first-Branding-an overview-Launching brands-Brand management-Corporate branding-Techno branding-Advertising-PR-Inspirations-The future
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Banking on advertising-Consumers first-Branding-an overview-Launching brands-Brand management-Corporate branding-Techno branding-Advertising-PR-Inspirations-The future

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