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Consumer behaviour: applications in marketing by East, Robert Wright, Malcom Vanhuele, Marc. Material type: Text Publication details: New delhi Sage 2011Availability: Items available for loan: Call number: 658.834 2 EAS/C (1).
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Strategic brand management for B2B markets : by Sarin, Sharad. Material type: Text Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010Availability: Items available for loan: Call number: 658.827 SAR/H (1).
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Sales and distribution management : by Venugopal, Pingali. Material type: Text Publication details: New Delhi, India : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2008Availability: Items available for loan: Call number: 658.81 VEN/S (1).
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Marketing :an introduction by Masterson, Rosalind | Pickton, David. Edition: 2nd ed.Material type: Text Publication details: London ; Thousand Oaks, Calif. : SAGE, 2010Availability: Items available for loan: Call number: 658.8 MAS/M (1).
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Cases in marketing management Material type: Text Publication details: New Delhi Sage 2012Availability: Items available for loan: Call number: 658.8 CAS (1).
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Marketing : a critical textbook by Ellis, Nick. Material type: Text Publication details: London : SAGE, 2011Availability: Items available for loan: Call number: 658.8 MAR (1).
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Marketing strategy by Hill,Mark E. Material type: Text Publication details: California Sage 2013Availability: Items available for loan: Call number: 658.802 Hill/M (1).
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Social marketing in India by Deshpande, Sameer | Lee, Nancy R. Material type: Text Publication details: New Delhi Sage 2013Availability: Items available for loan: Call number: 361.006 88 DES/S (1).
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Ethical consumer by Harrison, Rob | Newholm, Terry | Shaw, Deirdre. Material type: Text Publication details: London ; Sage, 2005Availability: Items available for loan: Call number: 658.834 2 ETH (1).
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Customer value investment by Mahajan, Gautam. Material type: Text Publication details: New Delhi, India Thousand Oaks, Calif Response Books Sage Publications 2008Availability: Items available for loan: Call number: 658.812 MAH/C (1).
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Markering research :Planning,Process,Practice by Benzo, Riccardo | Mohsen, Marwa G | Fourali, Chahid. Material type: Text Publication details: London Sage 2018Availability: Items available for loan: Call number: 658.83 BEN/M (1).
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Retail marketing in the modern age by Prashant Chaudhary. Material type: Text Publication details: New Delhi Sage 2016Availability: Items available for loan: Call number: 658.87 PRA/R (1).
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Social media marketing by Tuten, Tracy L | Solomon,Michael R. Edition: 2Material type: Text Publication details: New Delhi Sage 2016Availability: Items available for loan: Call number: 658.872 TUT/S (1).
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Essential MBA / by Susan Miller,Ed. Material type: Text Publication details: London : Sage , 2012Availability: Items available for loan: Call number: 658 ESS (1).
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Marketing : a critical textbook/ by Ellis,Nick. et.al | Fitchett,James | Higgins,Matthew. Material type: Text Publication details: New Delhi: Sage. 2011Availability: Items available for loan: Call number: 658.8 MAR (1).
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Socail marketing in India/ by Sameer Deshpande | Lee, Nancy R. Material type: Text Publication details: Los Angeles Sage 2013Availability: Items available for loan: Call number: 361.00688 SAM/S (1).
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Marketing research: a concise introduction/ by Kolb, Bonita M. Edition: 2nd ed.;Material type: Text Publication details: Los Angeles ; London : SAGE, 2018Availability: Items available for loan: Call number: 658.83 KOL/M (1).
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Qualitative marketing research / by Carson, David | Gilmore, Audrey | Perry, Chad | Gronhaug, Kjell. Material type: Text Publication details: London ; Thousand Oaks, Calif. : SAGE, 2001Availability: Items available for loan: Call number: 658.83 QUA (1).
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