Marketing research : A Concise introduction

By: Kolb, Bonita MMaterial type: TextTextPublication details: London SAGE 2018Edition: 2Description: xiv, 311pISBN: 9781526419279Subject(s): Marketing research: A Concise Introduction | Business and ManagementDDC classification: 658.83 Summary: Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
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Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.

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