Rural marketing: targeting the non-urban consumer/

By: Sanal Kumar VelayudhanMaterial type: TextTextPublication details: Los Angels: Sage, 2002Description: 249pISBN: 978-0-7619-3588-9Subject(s): Marketing-India | Consumer behaviour-India | India-rural conditionsDDC classification: 658.80091734
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658.80091734 SAN/R (Browse shelf (Opens below)) Available 67599

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