Digital marketing analytics : making sense of consumer data in a digital world /
Material type:
TextPublication details: Noida: Pearson, 2019Edition: 2nd edDescription: xix, 252 p.; illustrations, mapISBN: 9789353430191Subject(s): Internet marketing | Digital media | Social media | MarketingDDC classification: 658.872
Contents:
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
| Item type | Current library | Call number | Status | Date due | Barcode |
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BK
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Stack | 658.872 HEM/D (Browse shelf (Opens below)) | Available | 67992 | |
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BK
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Kannur University Central Library | 658.872 HEM/D (Browse shelf (Opens below)) | Available | IT01643 |
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
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