Your search returned 577 results.

1.
Electronic commerce: security, risk management and control /

by Grenstein,, Marilyn | Feinman,, Todd M.

Edition: 1st.Material type: Text Text Publication details: New Delhi: TMH, 2000Availability: Items available for loan: Call number: 658.84 GRE/ (1).

2.
Case studies in marketing: The Indian context /

by Srinivasan, R.

Edition: 2nd.Material type: Text Text Publication details: New Delhi: PHI, 2002Availability: Items available for loan: Call number: 658.8 SRI/C (1).

3.
Marketing research: Text,applications and case studies /

by Ramanuj Majumdar.

Edition: 1st.Material type: Text Text Publication details: New Delhi: New Age International, 2000Availability: Items available for loan: Call number: 658.83 RAM/ (1).

4.
Advertising marketing and sales management /

Edition: 1st.Material type: Text Text; Format: print Language: English Publication details: New delhi: Deep&Deep, 1999Availability: Items available for loan: Call number: 659.1 AD (1).

5.
Competitive marketing strategies /

by Taylor,, James W.

Edition: 1st.Material type: Text Text; Format: print Language: English Publication details: New delhi: Deep&Deep, 1998Availability: Items available for loan: Call number: 658.84 TAY/ (1).

6.
International marketing /

by Fayerweather,, John.

Edition: 2nd.Material type: Text Text; Format: print Language: English Publication details: New Delhi: Prentice-Hall, 1997Availability: Items available for loan: Call number: 658.848 FAY/ (1).

7.
Marketing management /

by Mathur,, B.L.

Edition: 1st.Material type: Text Text; Format: print Language: English Publication details: Jaipur: Arihant, 1994Availability: Items available for loan: Call number: 658.8 MA (1).

8.
Modern marketing management

by Davar, Rustom S | Namakumari, S.

Edition: 7th ed.Material type: Text Text Publication details: New Delhi Universal Book Stall 1997Availability: Items available for loan: Call number: 658.8 DAV/M (1).

9.
Export marketing

by Rathor, B.S | Rathore, J.S.

Edition: 3rd rev. ed.Material type: Text Text Publication details: Bombay HPH 1993pAvailability: Items available for loan: Call number: 658.848 RAT/E (1).

10.
Fashion marketing

by Easey, Mike.

Material type: Text Text Publication details: London Blackwell Science 1995Availability: Items available for loan: Call number: 391.006 88 EAS/F (1).

11.
Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 8th ed.Material type: Text Text Publication details: New Delhi Prentice Hall 1999Availability: Items available for loan: Call number: 658.8 KOT/P (2).

12.
Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 8th ed.Material type: Text Text Publication details: New Delhi Prentice Hall 1999Availability: Items available for loan: Call number: 658.8 KOT/P (4).

13.
Marketing models /

by Lilien, Gary L. et.al.

Material type: Text Text Publication details: New Delhi Prentice Hall 1999Availability: Items available for loan: Call number: 658.8 LIL/M (1).

14.
Marketing management

by Kotler, Philip.

Material type: Text Text Publication details: New Delhi Prentice Hall 1999Availability: Items available for loan: Call number: 658.8 KOT/M (1).

15.
Marketing research

by Luck, David J | Rubin, Ronald S.

Edition: 7th ed.Material type: Text Text Publication details: New Delhi Prentice Hall 1999Availability: Items available for loan: Call number: 658.83 LUC/M (1).

16.
Sales and marketing for the travel professional

by Foster, Dennis L.

Material type: Text Text Publication details: Lake Forest Macmillion/Mc Graw -Hill 1993Availability: Items available for loan: Call number: 338.479 102 3 FOS/S (1).

17.
Consumer behaviour

by Schiffman, Leon G.

Edition: 6th ed.Material type: Text Text Publication details: New Delhi Prentice Hall 2000Availability: Items available for loan: Call number: 658.834 2 SCH/C (1).

18.
Complete Idiot's guide to new product development

by Bobrow, Edwin E.

Material type: Text Text Publication details: New Delhi Prentice Hall 1999Availability: Items available for loan: Call number: 658.83 BOB/C (1).

19.
Marketing research

by Kinnear,Thomas C | Taylor, James R.

Edition: 5th ed.Material type: Text Text Publication details: New York Mc Graw-Hill 1996Availability: Items available for loan: Call number: 658.83 KIN/M (2).

20.
Marketing management

by Guiltinan, Joseph P.

Edition: 6th ed.Material type: Text Text Publication details: New York Mc Graw-Hill 1997Availability: Items available for loan: Call number: 658.8 GUI/M (1).

21.
Credit management handbook

by Bond, Cecil J.

Material type: Text Text Publication details: New York Mc Graw Hill Inc. 1993Availability: Items available for loan: Call number: 658.88 BON/C (1).

22.
Marketing

by Bovee, Courtland L | Houston, Michael J | Thill, John V.

Edition: 2nd ed.Material type: Text Text Publication details: New York Mc Graw Hill Inc. 1995Availability: Items available for loan: Call number: 658.8 BOV/M (1).

23.
Manual for culturally adapted social marketing

by Epstein,T Scarlett.

Material type: Text Text Publication details: New Delhi Sage 1999Availability: Items available for loan: Call number: 658.8 MAN (1).

24.
Successful selling

by Vieira, Walter.

Material type: Text Text Publication details: New Delhi Sage 1998Availability: Items available for loan: Call number: 658.85 VIE/S (1).

25.
Customer- driven services management

by Balachandran, S.

Material type: Text Text Publication details: New Delhi Sage 1999Availability: Items available for loan: Call number: 658.812 BAL/C (1).

26.
Strategic marketing

by Xavier, M.J.

Material type: Text Text Publication details: New Delhi Sage 1999Availability: Items available for loan: Call number: 658.802 XAV/S (1).

27.
New marketing strategies

by Chaston, Ian.

Material type: Text Text Publication details: New Delhi Sage 2000Availability: Items available for loan: Call number: 658.802 CHA/N (1).

28.
Marketing in the new era /

by Panwar, J.S.

Edition: 1st ed.Material type: Text Text Publication details: New Delhi: Sage, 1997Availability: Items available for loan: Call number: 658.8 PAN/ (1).

29.
Handbook of marketing management /

by Bose, Biplab S.

Edition: 1st ed.Material type: Text Text Publication details: Mumbai: HPH, 1998Availability: Items available for loan: Call number: 658.8 BIP/ (1).

30.
Stores management /

by Reuben, Ray.

Edition: 1st ed.Material type: Text Text Publication details: Mumbai: HPH, 1997Availability: Items available for loan: Call number: 658.87 REU/ (1).

31.
Services marketing /

by Jha, S.M.

Edition: 4th rev. ed.Material type: Text Text Publication details: Mumbai: HPH, 2000Availability: Items available for loan: Call number: 658.8 JHA/S (2).

32.
Services marketing

by Sinha,P.K | Sahoo,S.C.

Material type: Text Text Publication details: Mumbai HPH 1994Availability: Items available for loan: Call number: 658.8 SIN/S (1).

33.
Sales management

by Chunawalla, S.A.

Material type: Text Text Publication details: Mumbai HPH 1999Availability: Items available for loan: Call number: 658.81 CHU/S (1).

34.
Modern marketing

by Sherlekar, S A.

Edition: 2nd ed.Material type: Text Text Publication details: Mumbai HPH 1983Availability: Items available for loan: Call number: 658.8 SHE/M (1).

35.
Supercharge your sales force

by Liberman, Jon C.

Material type: Text Text Publication details: New Delhi S.Chand 1995Availability: Items available for loan: Call number: 658.810 028 5 LIB/S (1).

36.
Fundamentals of marketing

by Stanton, William J. et al.

Edition: 10th ed.Material type: Text Text Publication details: New York Mc Graw-Hill 1994Availability: Items available for loan: Call number: 658.8 STA/F (1).

37.
Marketing: a managerial introduction

by Gandhi,J.C.

Material type: Text Text Publication details: New Delhi T.M.H 1985Availability: Items available for loan: Call number: 658.8 GAN/M (1).

38.
Marketing research

by Beri,G.C.

Edition: 3rd ed.Material type: Text Text Publication details: New Delhi T.M.H 2000Availability: Items available for loan: Call number: 658.83 BER/M (1).

39.
Trademark/brand duplication and consumer protection

by Grover, S.K.

Material type: Text Text Publication details: New Delhi Deep and Deep 1996Availability: Items available for loan: Call number: 658.827 GRO/T (1).

40.
Marketing strategy

by Mercer, David.

Material type: Text Text Publication details: London Sage 1998Availability: Items available for loan: Call number: 658.802 MER/M (1).

41.
Marketing in action: Learning from a small country

by O' Driscoll, Aidan.

Material type: Text Text Publication details: Dublin Mercury publication 1997Availability: Items available for loan: Call number: 658.8 MAR (1).

42.
Trade marketing strategy

by Davies, Gary | Davies, Gary.

Material type: Text Text Publication details: London Paul Chapman 1993Availability: Items available for loan: Call number: 658.8 DAV/T (1).

43.
Rethinking marketing

by Brownlie, Douglas et al.

Material type: Text Text Publication details: London Sage 1999Availability: Items available for loan: Call number: 658.8 RET (1).

44.
Handbook of political marketing

by Newman, Bruce I.

Material type: Text Text Publication details: California Sage 1999Availability: Items available for reference: Not for loanCall number: 324.7 HAN (1). :

45.
Market research tool box

by McQuarrie, Edward F.

Material type: Text Text Publication details: Ccalifornia Sage 1996Availability: Items available for loan: Call number: 658.83 MCQ/M (1).

46.
Ethical decision making in marketing

by Chonko,Lawrence B.

Material type: Text Text Publication details: London Sage 1995Availability: Items available for loan: Call number: 658.802 CHO/E (1).

47.
Contemporary marketing and consumer behaviour

by Sherry, John F.

Material type: Text Text Publication details: London Sage 1995Availability: Items available for loan: Call number: 658.834 2 CON (1).

48.
Networks in marketing /

by Iacobucci, Dawn.

Material type: Text Text Publication details: California Sage 1996Availability: Items available for loan: Call number: 658.802 NET (1).

49.
Global marketing and advertising

by Mooij, Marieke de.

Material type: Text Text Publication details: California Sage 1998Availability: Items available for loan: Call number: 658.802 MOO/G (1).

50.
Marketing in a multicultural world /

Edition: 1st.Material type: Text Text; Format: print Language: English Publication details: California: Sage, 1995Availability: Items available for loan: Call number: 658.834 08 MA (1).

51.
Sustainable marketing

by Fuller, Donald A.

Material type: Text Text Publication details: California Sage 1999Availability: Items available for loan: Call number: 658.8 FUL/S (1).

52.
Brands,consumers, symbols and research

by Levy, Sidney J.

Material type: Text Text Publication details: California Sage 1999Availability: Items available for loan: Call number: 658.8 LEV/B (1).

53.
Sales forcasting management

by Mentzer, John T | Bienstock, Carol.

Material type: Text Text Publication details: California Sage 1998Availability: Items available for loan: Call number: 658.818 MEN/S (1).

54.
Research for marketing decisions /

by Green, Paul E.etc.

Edition: 5th.Material type: Text Text Publication details: New Delhi: Prentice-Hall, 1999Availability: Items available for loan: Call number: 658.83 GRE/ (1).

55.
E-commerce strategies /

by Trepper,, Charles.

Edition: 1st.Material type: Text Text; Format: print Language: English Publication details: New Delhi: Prentice-Hall of India, 2001Availability: Items available for loan: Call number: 658.84 TRE/ (1).

56.
E-business and IS solutions /

by Buffam,, William J.

Edition: 1st.Material type: Text Text; Format: print Language: English Publication details: New Delhi: Addison Wesley Longman, 2001Availability: Items available for loan: Call number: 658.84 BUF/ (1).

57.
Designing systems for internet commerce /

by Treese,, G.Winfield.

Edition: 1st.Material type: Text Text; Format: print Language: English Publication details: Delhi: Addison Wesley Longman, 1998Availability: Items available for loan: Call number: 658.84 TRE/ (1).

58.
E-service : speed, technology and price built around service /

by Tschohl,, John.

Edition: 1st.Material type: Text Text; Format: print Language: English Publication details: New Delhi: Pentagonpress, 2003Availability: Items available for loan: Call number: 658.84 TSC/ (1).

59.
Rural marketing: Focus on agricultural inputs /

by Sukhpal Singh.

Edition: 1st ed.Material type: Text Text; Format: print Language: English Publication details: New Delhi: Vikas, 2004Availability: Items available for loan: Call number: 337 LIN/ (1).

60.
Marketing Management /

by Rajan Saxena.

Edition: 2nd.Material type: Text Text Publication details: New Delhi: Tata McGraw-Hill, 2003Availability: Items available for loan: Call number: 658.8 RAJ/M (2).

61.
Low income consumer

by Alwitt, Linda F | Donley, Thomas D.

Material type: Text Text Publication details: California Sage 1996Availability: Items available for loan: Call number: 658.834 08 ALW/L (1).

62.
Marketing Management /

by Sherlekar, S.A.

Edition: 12th rev. ed.Material type: Text Text Publication details: Mumbai: Himalaya Publishing House, 1996Availability: Items available for loan: Call number: 658.8 SHE/M (2).

63.
Marketing

by Rajan.N.Nair | Sanjith R. Nair.

Edition: 7th ed.Material type: Text Text Publication details: New Delhi Sultan Chand 1993Availability: Items available for loan: Call number: 658.8 RAJ/M (1).

64.
International marketing management

by Varshney, R.L.

Edition: 11th ed.Material type: Text Text Publication details: New Delhi Sultan Chand 1997Availability: Items available for loan: Call number: 658.848 VAR/I (1).

65.
Marketing management

by Kotler,Philip.

Edition: 9th ed.Material type: Text Text Publication details: New Delhi Prentice-Hall of India 1998Availability: Items available for loan: Call number: 658.8 KOT/ M (1).

66.
Organisational behaviour

by Newstrom, John W.

Edition: 10th ed.Material type: Text Text Publication details: New Delhi TMH 1998Availability: Items available for loan: Call number: 658 NEW/O (1).

67.
Rural marketing

by Rajagopal.

Material type: Text Text Publication details: Jaipur Rawat Publications 1998Availability: Items available for loan: Call number: 658.800 917 34 RAJ/R (1).

68.
Marketing strategy: the challenge of the external environment

by Mercer, David.

Material type: Text Text Publication details: London Sage pPblication 1998Availability: Items available for loan: Call number: 658.802 MER/ (1).

69.
Marketing research /

by Aaker,, David A.

Edition: 7th.Material type: Text Text; Format: print Language: English Publication details: New York: John Wiley & Sons: John Willy & Sons, 2003Availability: Items available for loan: Call number: 658.83 AAK/ (1).

70.
Introducing marketing research /

by Baines,, Paul.

Material type: Text Text; Format: print Language: English Publication details: 2002Availability: Items available for loan: Call number: 658.83 BAI/ (1).

71.
Marketing channels /

by Coughlan,, Anne T.

Edition: 6th.Material type: Text Text; Format: print Language: English Publication details: New Delhi: Pearson Education: Pearson education, 2001Availability: Items available for loan: Call number: 658.84 MA (1).

72.
International Marketing research /

by Craig,, C.Samuel | Douglas,, Susan P.

Edition: 2nd.Material type: Text Text; Format: print Language: English Publication details: 2000Availability: Items available for loan: Call number: 658.848 CRA/ (1).

73.
Marketing management /

by Cravens,, David W.

Material type: Text Text; Format: print Publication details: Delhi: AITBS, Availability: Items available for loan: Call number: 658.8 CRA/ (1).

74.
Marketing Principles and Techniques /

by Nirmal Singh.

Edition: 1st ed.Material type: Text Text; Format: print Language: English Publication details: New Delhi: Deep & Deep, 2003Availability: Items available for loan: Call number: 658.8 NIR/ (1).

75.
Marketing management /

by Monga,, G.S.

Material type: Text Text; Format: print Publication details: Availability: Items available for loan: Call number: 658.8 MON/ (1).

76.
Handbook of marketing scales /

by Bearden, William O | Nettemeyer, Richard G.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Sage, 1999Availability: Items available for reference: Not for loanCall number: 658.83 BEA/ (1). :

77.
ഇ -കോമേഴ്‌സ് /

by ശാർങ്ഗധരൻ, എം | Sharngadharan, M.

Material type: Text Text Publication details: Thiruvananthapuram: Kerala Bhasha Institute, 2001Availability: Items available for loan: Call number: 658.84 SAR/ (1).

78.
Designing systems for internet commerce

by Treese, G.Winfield | Stewart,Lawrence C.

Edition: 1st.Material type: Text Text Publication details: New Delhi: Pearson: Addison-wesley, 2000Availability: Items available for loan: Call number: 658.872 TRE/ (1).

79.
E-marketing /

by Strauss,Judy.

Edition: 3rd ed.Material type: Text Text Publication details: 2003Availability: Items available for loan: Call number: 658.84 STR/ (1).

80.
Beyond consumer marketing: sectoral marketing and emerging trends /

by J.S.Panwar.

Edition: 1st.Material type: Text Text; Format: print Language: English Publication details: New Delhi: Response: Response books, 2004Availability: Items available for loan: Call number: 658.8 PAN/ (1).

81.
Deep branding on the internet /

by Braunstein, Marc | Levine,Edward H.

Material type: Text Text Publication details: Delhi: Addison: Prima Venture, 2000Availability: Items available for loan: Call number: 658.84 BRA/ (1).

82.
Brand marketing book: creating, managing and extending the value of your brand /

by Marconi, Joe.

Material type: Text Text Publication details: Illinois: NTC Business: NTC Business Books, 2000Availability: Items available for loan: Call number: 658.827 MAR/ (1).

83.
Smart-marketing /

by Mariotti, John.

Material type: Text Text Publication details: 2004Availability: Items available for loan: Call number: 658.8 MAR/ (1).

84.
Marketing management and strategy /

by Doyle, Peter.

Edition: 3rd ed.Material type: Text Text Publication details: Harlow: Pearson Education: Financial times, 2002Availability: Items available for loan: Call number: 658.8 DOY/ (1).

85.
Tourism marketing and development /

by mila Chawla.

Material type: Text Text; Format: print Publication details: New Delhi: Sonali, 2004Availability: Items available for loan: Call number: 338.479 1 TO (1).

86.
Ultimate business presentations book /

by Yate, Martin | Sander, Peter.

Material type: Text Text Publication details: New Delhi: Kogan Page India Pvt Ltd, 2003Availability: Items available for loan: Call number: 658.452 YAT/ (1).

87.
Business plan workbook /

by Barrow, Colin | Barrow, Paul | Brown, Robert.

Edition: 4th ed.Material type: Text Text Publication details: New Delhi: Kogan Page India Pvt Ltd, 2001Availability: Items available for loan: Call number: 658.401 2 BAR/ (1).

88.
Key account management = Key account management

by Cheverton, Peter.

Edition: 3rd ed.Material type: Text Text Publication details: New Delhi: Kogan Page India Pvt Ltd, 2004Availability: Items available for loan: Call number: 658.804 CHE/ (1).

89.
Philosophy of Branding: Great philosophers think brand /

by Braun,, Thom.

Material type: Text Text Publication details: New Delhi: Kogan Page India Pvt Ltd, 2004Availability: Items available for loan: Call number: 658.827 BRA/ (1).

90.
managing customer service /

by Hayes,Jenny | Dredge, frances.

Material type: Text Text Publication details: Aldershot: Gower, 1998Availability: Items available for loan: Call number: 658.812 HAY/ (1).

91.
Sales Promotion in Postmodern Marketing /

by Petersen, Christian | Toop, Alan.

Material type: Text Text Publication details: Aldershot: Gower, 1994Availability: Items available for loan: Call number: 658.82 PET/ (1).

92.
Marketing Research: Text and Cases /

by Boyd,, Harper W.

Material type: Text Text; Format: print Language: English Publication details: Delhi: Richard Irwin, 2003Availability: Items available for loan: Call number: 658.83 BOY/ (1).

93.
Managing Indian Brands: marketing concepts and strategies /

by Ramesh Kumar, S.

Edition: 2nd.Material type: Text Text Publication details: New Delhi: Vikas, 2004Availability: Items available for loan: Call number: 658.827 RAM/ (1).

94.
E-Commerce Law : issues for business /

by Bagby, John W.

Material type: Text Text Publication details: Australia: Thomson, 2003Availability: Items available for loan: Call number: 658.872 BAG/ (1).

95.
Super Sellf /

by Buzan, Tony | Israel,, Richard.

Material type: Text Text Publication details: Aldershot: Gower, 1997Availability: Items available for loan: Call number: 658.85 BUZ/ (1).

96.
International marketing /

by Srinivasan, R.

Edition: 1st.Material type: Text Text Publication details: New Delhi: Prentice-hall, 2003Availability: Items available for loan: Call number: 658.848 SRI/I (2).

97.
Marketing insights from A to Z: 80 concepts every manager needs to know /

by Kotler, Philip.

Material type: Text Text Publication details: NewDelhi: Wiley-dreamtech, 2006Availability: Items available for loan: Call number: 658.8 KOT/ (1).

98.
Service-dominant logic of marketing: Dialog, debate and directions /

by Lusch,,Robert F | Vargo,Stephen L.

Material type: Text Text Publication details: New Delhi: Prentice-hall, 2006Availability: Items available for loan: Call number: 658.8 LUS/ (1).

99.
Power of persuasion: how were bought and sold /

by Levine, Robert.

Edition: 1st ed.Material type: Text Text Publication details: New York: John wiley and sons, 2006Availability: Items available for loan: Call number: 658.8342 LEV/ (1).

100.
Guerrilla marketing research: Marketing research techniques that can help any business, make more money /

by Kaden, Robert J.

Edition: 1st ed.Material type: Text Text Publication details: London: Kogen page, 2007Availability: Items available for loan: Call number: 658.83 KAD/ (1).

101.
Off-The-Wall marketing ideas: Jump-start your sales without busting your budget /

by Michaels, Nancy | Karppowicz, Debbi J.

Material type: Text Text Publication details: Massachusetts: Adams Media, 2005Availability: Items available for loan: Call number: 658.8 MIC/ (1).

102.
Kellog on branding: The marketing faculty of the Kellogg school of management /

Edition: 1st ed.Material type: Text Text; Format: print Language: English Publication details: NewDelhi: Wiley-dreamtech, 2006Availability: Items available for loan: Call number: 658.827 KE (1).

103.
International marketing /

by Rakesh Mohan Joshi.

Edition: 4th ed.Material type: Text Text; Format: print Language: English Publication details: New York: Oxford university press, 2006Availability: Items available for loan: Call number: 382 RAK/ (1).

104.
International marketing

by Rakesh Mohan Joshi.

Material type: Text Text Publication details: New Delhi Oxford University Press 2006Availability: Items available for loan: Call number: 658.8 RAK/I (1).

105.
Service marketing /

by Apte,, Govind.

Edition: 1st ed.Material type: Text Text; Format: print Language: English Publication details: New Delhi: Oxford university press, 2004Availability: Items available for loan: Call number: 658.8 APT/ (1).

106.
Lateral marketing: New techniques for finding breakthrough ideas /

by Kotler, Philip | Trias De Bes, Fernando.

Material type: Text Text Publication details: New Delhi Wiley-Dreamtech 2006Availability: Items available for loan: Call number: 658.8 KOT/L (1).

107.
Perfromance driven CRM: How to make your customer relationship management vision a reality /

by Brown, Stanely A | Gulycz, Moosha.

Edition: 1st ed.Material type: Text Text Publication details: New Delhi Wiley-Dreamtech 2006Availability: Items available for loan: Call number: 658.812 BRO/ (1).

108.
Marketing metrics: 50+ metrics every executive should master

by Farris, Paul W | Bendle, Neil T | Pfeifer, Philip E | Reibstein, David J.

Material type: Text Text Publication details: Delhi Pearson Education Inc, 2006Availability: Items available for loan: Call number: 658.800 72 FAR/M (1).

109.
Services marketing: texts and cases

by Baron, Steve | Haris,, Kim.

Edition: 2nd ed.Material type: Text Text Publication details: New York Palgrave 2007Availability: Items available for loan: Call number: 658.8 BAR/S (2).