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1. Electronic commerce: security, risk management and control /

by Grenstein,, Marilyn | Feinman,, Todd M.

Edition: 1st.Material type: Text Text Publisher: New Delhi: TMH, 2000Availability: Items available for loan: [Call number: 658.84 GRE/] (1).

2. Case studies in marketing: The Indian context /

by Srinivasan, R.

Edition: 2nd.Material type: Text Text Publisher: New Delhi: PHI, 2002Availability: Items available for loan: [Call number: 658.8 SRI/C] (1).

3. Marketing research: Text,applications and case studies /

by Ramanuj Majumdar.

Edition: 1st.Material type: Text Text Publisher: New Delhi: New Age International, 2000Availability: Items available for loan: [Call number: 658.83 RAM/] (1).

4. Advertising marketing and sales management /

Edition: 1st.Material type: Text Text; Format: print Publisher: New delhi: Deep&Deep, 1999Availability: Items available for loan: [Call number: 659.1 AD] (1).

5. Competitive marketing strategies /

by Taylor,, James W.

Edition: 1st.Material type: Text Text; Format: print Publisher: New delhi: Deep&Deep, 1998Availability: Items available for loan: [Call number: 658.84 TAY/] (1).

6. International marketing /

by Fayerweather,, John.

Edition: 2nd.Material type: Text Text; Format: print Publisher: New Delhi: Prentice-Hall, 1997Availability: Items available for loan: [Call number: 658.848 FAY/] (1).

7. Marketing management /

by Mathur,, B.L.

Edition: 1st.Material type: Text Text; Format: print Publisher: Jaipur: Arihant, 1994Availability: Items available for loan: [Call number: 658.8 MA] (1).

8. Modern marketing management

by Davar, Rustom S | Namakumari, S.

Edition: 7th ed.Material type: Text Text Publisher: New Delhi Universal Book Stall 1997Availability: Items available for loan: [Call number: 658.8 DAV/M] (1).

9. Export marketing

by Rathor, B.S | Rathore, J.S.

Edition: 3rd rev. ed.Material type: Text Text Publisher: Bombay HPH 1993pAvailability: Items available for loan: [Call number: 658.848 RAT/E] (1).

10. Fashion marketing

by Easey, Mike.

Material type: Text Text Publisher: London Blackwell Science 1995Availability: Items available for loan: [Call number: 391.006 88 EAS/F] (1).

11. Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 8th ed.Material type: Text Text Publisher: New Delhi Prentice Hall 1999Availability: Items available for loan: [Call number: 658.8 KOT/P] (2).

12. Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 8th ed.Material type: Text Text Publisher: New Delhi Prentice Hall 1999Availability: Items available for loan: [Call number: 658.8 KOT/P] (4).

13. Marketing models /

by Lilien, Gary L. et.al.

Material type: Text Text Publisher: New Delhi Prentice Hall 1999Availability: Items available for loan: [Call number: 658.8 LIL/M] (1).

14. Marketing management

by Kotler, Philip.

Material type: Text Text Publisher: New Delhi Prentice Hall 1999Availability: Items available for loan: [Call number: 658.8 KOT/M] (1).

15. Marketing research

by Luck, David J | Rubin, Ronald S.

Edition: 7th ed.Material type: Text Text Publisher: New Delhi Prentice Hall 1999Availability: Items available for loan: [Call number: 658.83 LUC/M] (1).

16. Sales and marketing for the travel professional

by Foster, Dennis L.

Material type: Text Text Publisher: Lake Forest Macmillion/Mc Graw -Hill 1993Availability: Items available for loan: [Call number: 338.479 102 3 FOS/S] (1).

17. Consumer behaviour

by Schiffman, Leon G.

Edition: 6th ed.Material type: Text Text Publisher: New Delhi Prentice Hall 2000Availability: Items available for loan: [Call number: 658.834 2 SCH/C] (1).

18. Complete Idiot's guide to new product development

by Bobrow, Edwin E.

Material type: Text Text Publisher: New Delhi Prentice Hall 1999Availability: Items available for loan: [Call number: 658.83 BOB/C] (1).

19. Marketing research

by Kinnear,Thomas C | Taylor, James R.

Edition: 5th ed.Material type: Text Text Publisher: New York Mc Graw-Hill 1996Availability: Items available for loan: [Call number: 658.83 KIN/M] (2).

20. Marketing management

by Guiltinan, Joseph P.

Edition: 6th ed.Material type: Text Text Publisher: New York Mc Graw-Hill 1997Availability: Items available for loan: [Call number: 658.8 GUI/M] (1).

21. Credit management handbook

by Bond, Cecil J.

Material type: Text Text Publisher: New York Mc Graw Hill Inc. 1993Availability: Items available for loan: [Call number: 658.88 BON/C] (1).

22. Marketing

by Bovee, Courtland L | Houston, Michael J | Thill, John V.

Edition: 2nd ed.Material type: Text Text Publisher: New York Mc Graw Hill Inc. 1995Availability: Items available for loan: [Call number: 658.8 BOV/M] (1).

23. Manual for culturally adapted social marketing

by Epstein,T Scarlett.

Material type: Text Text Publisher: New Delhi Sage 1999Availability: Items available for loan: [Call number: 658.8 MAN] (1).

24. Successful selling

by Vieira, Walter.

Material type: Text Text Publisher: New Delhi Sage 1998Availability: Items available for loan: [Call number: 658.85 VIE/S] (1).

25. Customer- driven services management

by Balachandran, S.

Material type: Text Text Publisher: New Delhi Sage 1999Availability: Items available for loan: [Call number: 658.812 BAL/C] (1).

26. Strategic marketing

by Xavier, M.J.

Material type: Text Text Publisher: New Delhi Sage 1999Availability: Items available for loan: [Call number: 658.802 XAV/S] (1).

27. New marketing strategies

by Chaston, Ian.

Material type: Text Text Publisher: New Delhi Sage 2000Availability: Items available for loan: [Call number: 658.802 CHA/N] (1).

28. Marketing in the new era /

by Panwar, J.S.

Edition: 1st ed.Material type: Text Text Publisher: New Delhi: Sage, 1997Availability: Items available for loan: [Call number: 658.8 PAN/] (1).

29. Handbook of marketing management /

by Bose, Biplab S.

Edition: 1st ed.Material type: Text Text Publisher: Mumbai: HPH, 1998Availability: Items available for loan: [Call number: 658.8 BIP/] (1).

30. Stores management /

by Reuben, Ray.

Edition: 1st ed.Material type: Text Text Publisher: Mumbai: HPH, 1997Availability: Items available for loan: [Call number: 658.87 REU/] (1).

31. Services marketing /

by Jha, S.M.

Edition: 4th rev. ed.Material type: Text Text Publisher: Mumbai: HPH, 2000Availability: Items available for loan: [Call number: 658.8 JHA/S] (2).

32. Services marketing

by Sinha,P.K | Sahoo,S.C.

Material type: Text Text Publisher: Mumbai HPH 1994Availability: Items available for loan: [Call number: 658.8 SIN/S] (1).

33. Sales management

by Chunawalla, S.A.

Material type: Text Text Publisher: Mumbai HPH 1999Availability: Items available for loan: [Call number: 658.81 CHU/S] (1).

34. Modern marketing

by Sherlekar, S A.

Edition: 2nd ed.Material type: Text Text Publisher: Mumbai HPH 1983Availability: Items available for loan: [Call number: 658.8 SHE/M] (1).

35. Supercharge your sales force

by Liberman, Jon C.

Material type: Text Text Publisher: New Delhi S.Chand 1995Availability: Items available for loan: [Call number: 658.810 028 5 LIB/S] (1).

36. Fundamentals of marketing

by Stanton, William J. et al.

Edition: 10th ed.Material type: Text Text Publisher: New York Mc Graw-Hill 1994Availability: Items available for loan: [Call number: 658.8 STA/F] (1).

37. Marketing: a managerial introduction

by Gandhi,J.C.

Material type: Text Text Publisher: New Delhi T.M.H 1985Availability: Items available for loan: [Call number: 658.8 GAN/M] (1).

38. Marketing research

by Beri,G.C.

Edition: 3rd ed.Material type: Text Text Publisher: New Delhi T.M.H 2000Availability: Items available for loan: [Call number: 658.83 BER/M] (1).

39. Trademark/brand duplication and consumer protection

by Grover, S.K.

Material type: Text Text Publisher: New Delhi Deep and Deep 1996Availability: Items available for loan: [Call number: 658.827 GRO/T] (1).

40. Marketing strategy

by Mercer, David.

Material type: Text Text Publisher: London Sage 1998Availability: Items available for loan: [Call number: 658.802 MER/M] (1).

41. Marketing in action: Learning from a small country

by O' Driscoll, Aidan.

Material type: Text Text Publisher: Dublin Mercury publication 1997Availability: Items available for loan: [Call number: 658.8 MAR] (1).

42. Trade marketing strategy

by Davies, Gary | Davies, Gary.

Material type: Text Text Publisher: London Paul Chapman 1993Availability: Items available for loan: [Call number: 658.8 DAV/T] (1).

43. Rethinking marketing

by Brownlie, Douglas et al.

Material type: Text Text Publisher: London Sage 1999Availability: Items available for loan: [Call number: 658.8 RET] (1).

44. Handbook of political marketing

by Newman, Bruce I.

Material type: Text Text Publisher: California Sage 1999Availability: Items available for reference: [Call number: 324.7 HAN] (1).

45. Market research tool box

by McQuarrie, Edward F.

Material type: Text Text Publisher: Ccalifornia Sage 1996Availability: Items available for loan: [Call number: 658.83 MCQ/M] (1).

46. Ethical decision making in marketing

by Chonko,Lawrence B.

Material type: Text Text Publisher: London Sage 1995Availability: Items available for loan: [Call number: 658.802 CHO/E] (1).

47. Contemporary marketing and consumer behaviour

by Sherry, John F.

Material type: Text Text Publisher: London Sage 1995Availability: Items available for loan: [Call number: 658.834 2 CON] (1).

48. Networks in marketing /

by Iacobucci, Dawn.

Material type: Text Text Publisher: California Sage 1996Availability: Items available for loan: [Call number: 658.802 NET] (1).

49. Global marketing and advertising

by Mooij, Marieke de.

Material type: Text Text Publisher: California Sage 1998Availability: Items available for loan: [Call number: 658.802 MOO/G] (1).

50. Marketing in a multicultural world /

Edition: 1st.Material type: Text Text; Format: print Publisher: California: Sage, 1995Availability: Items available for loan: [Call number: 658.834 08 MA] (1).

51. Sustainable marketing

by Fuller, Donald A.

Material type: Text Text Publisher: California Sage 1999Availability: Items available for loan: [Call number: 658.8 FUL/S] (1).

52. Brands,consumers, symbols and research

by Levy, Sidney J.

Material type: Text Text Publisher: California Sage 1999Availability: Items available for loan: [Call number: 658.8 LEV/B] (1).

53. Sales forcasting management

by Mentzer, John T | Bienstock, Carol.

Material type: Text Text Publisher: California Sage 1998Availability: Items available for loan: [Call number: 658.818 MEN/S] (1).

54. Research for marketing decisions /

by Green, Paul E.etc.

Edition: 5th.Material type: Text Text Publisher: New Delhi: Prentice-Hall, 1999Availability: Items available for loan: [Call number: 658.83 GRE/] (1).

55. E-commerce strategies /

by Trepper,, Charles.

Edition: 1st.Material type: Text Text; Format: print Publisher: New Delhi: Prentice-Hall of India, 2001Availability: Items available for loan: [Call number: 658.84 TRE/] (1).

56. E-business and IS solutions /

by Buffam,, William J.

Edition: 1st.Material type: Text Text; Format: print Publisher: New Delhi: Addison Wesley Longman, 2001Availability: Items available for loan: [Call number: 658.84 BUF/] (1).

57. Designing systems for internet commerce /

by Treese,, G.Winfield.

Edition: 1st.Material type: Text Text; Format: print Publisher: Delhi: Addison Wesley Longman, 1998Availability: Items available for loan: [Call number: 658.84 TRE/] (1).

58. E-service : speed, technology and price built around service /

by Tschohl,, John.

Edition: 1st.Material type: Text Text; Format: print Publisher: New Delhi: Pentagonpress, 2003Availability: Items available for loan: [Call number: 658.84 TSC/] (1).

59. Rural marketing: Focus on agricultural inputs /

by Sukhpal Singh.

Edition: 1st ed.Material type: Text Text; Format: print Publisher: New Delhi: Vikas, 2004Availability: Items available for loan: [Call number: 337 LIN/] (1).

60. Marketing Management /

by Rajan Saxena.

Edition: 2nd.Material type: Text Text Publisher: New Delhi: Tata McGraw-Hill, 2003Availability: Items available for loan: [Call number: 658.8 RAJ/M] (2).

61. Low income consumer

by Alwitt, Linda F | Donley, Thomas D.

Material type: Text Text Publisher: California Sage 1996Availability: Items available for loan: [Call number: 658.834 08 ALW/L] (1).

62. Marketing Management /

by Sherlekar, S.A.

Edition: 12th rev. ed.Material type: Text Text Publisher: Mumbai: Himalaya Publishing House, 1996Availability: Items available for loan: [Call number: 658.8 SHE/M] (2).

63. Marketing

by Rajan.N.Nair | Sanjith R. Nair.

Edition: 7th ed.Material type: Text Text Publisher: New Delhi Sultan Chand 1993Availability: Items available for loan: [Call number: 658.8 RAJ/M] (1).

64. International marketing management

by Varshney, R.L.

Edition: 11th ed.Material type: Text Text Publisher: New Delhi Sultan Chand 1997Availability: Items available for loan: [Call number: 658.848 VAR/I] (1).

65. Marketing management

by Kotler,Philip.

Edition: 9th ed.Material type: Text Text Publisher: New Delhi Prentice-Hall of India 1998Availability: Items available for loan: [Call number: 658.8 KOT/ M] (1).

66. Organisational behaviour

by Newstrom, John W.

Edition: 10th ed.Material type: Text Text Publisher: New Delhi TMH 1998Availability: Items available for loan: [Call number: 658 NEW/O] (1).

67. Rural marketing

by Rajagopal.

Material type: Text Text Publisher: Jaipur Rawat Publications 1998Availability: Items available for loan: [Call number: 658.800 917 34 RAJ/R] (1).

68. Marketing strategy: the challenge of the external environment

by Mercer, David.

Material type: Text Text Publisher: London Sage pPblication 1998Availability: Items available for loan: [Call number: 658.802 MER/] (1).

69. Marketing research /

by Aaker,, David A.

Edition: 7th.Material type: Text Text; Format: print Publisher: New York: John Wiley & Sons: John Willy & Sons, 2003Availability: Items available for loan: [Call number: 658.83 AAK/] (1).

70. Introducing marketing research /

by Baines,, Paul.

Material type: Text Text; Format: print Publisher: 2002Availability: Items available for loan: [Call number: 658.83 BAI/] (1).

71. Marketing channels /

by Coughlan,, Anne T.

Edition: 6th.Material type: Text Text; Format: print Publisher: New Delhi: Pearson Education: Pearson education, 2001Availability: Items available for loan: [Call number: 658.84 MA] (1).

72. International Marketing research /

by Craig,, C.Samuel | Douglas,, Susan P.

Edition: 2nd.Material type: Text Text; Format: print Publisher: 2000Availability: Items available for loan: [Call number: 658.848 CRA/] (1).

73. Marketing management /

by Cravens,, David W.

Material type: Text Text; Format: print Publisher: Delhi: AITBS, Availability: Items available for loan: [Call number: 658.8 CRA/] (1).

74. Marketing Principles and Techniques /

by Nirmal Singh.

Edition: 1st ed.Material type: Text Text; Format: print Publisher: New Delhi: Deep & Deep, 2003Availability: Items available for loan: [Call number: 658.8 NIR/] (1).

75. Marketing management /

by Monga,, G.S.

Material type: Text Text; Format: print Publisher: Availability: Items available for loan: [Call number: 658.8 MON/] (1).

76. Handbook of marketing scales /

by Bearden, William O | Nettemeyer, Richard G.

Material type: Text Text; Format: print Publisher: New Delhi: Sage, 1999Availability: Items available for reference: [Call number: 658.83 BEA/] (1).

77. ഇ -കോമേഴ്‌സ് /

by ശാർങ്ഗധരൻ, എം | Sharngadharan, M.

Material type: Text Text Publisher: Thiruvananthapuram: Kerala Bhasha Institute, 2001Availability: Items available for loan: [Call number: 658.84 SAR/] (1).

78. Designing systems for internet commerce

by Treese, G.Winfield | Stewart,Lawrence C.

Edition: 1st.Material type: Text Text Publisher: New Delhi: Pearson: Addison-wesley, 2000Availability: Items available for loan: [Call number: 658.872 TRE/] (1).

79. E-marketing /

by Strauss,Judy.

Edition: 3rd ed.Material type: Text Text Publisher: 2003Availability: Items available for loan: [Call number: 658.84 STR/] (1).

80. Beyond consumer marketing: sectoral marketing and emerging trends /

by J.S.Panwar.

Edition: 1st.Material type: Text Text; Format: print Publisher: New Delhi: Response: Response books, 2004Availability: Items available for loan: [Call number: 658.8 PAN/] (1).

81. Deep branding on the internet /

by Braunstein, Marc | Levine,Edward H.

Material type: Text Text Publisher: Delhi: Addison: Prima Venture, 2000Availability: Items available for loan: [Call number: 658.84 BRA/] (1).

82. Brand marketing book: creating, managing and extending the value of your brand /

by Marconi, Joe.

Material type: Text Text Publisher: Illinois: NTC Business: NTC Business Books, 2000Availability: Items available for loan: [Call number: 658.827 MAR/] (1).

83. Smart-marketing /

by Mariotti, John.

Material type: Text Text Publisher: 2004Availability: Items available for loan: [Call number: 658.8 MAR/] (1).

84. Marketing management and strategy /

by Doyle, Peter.

Edition: 3rd ed.Material type: Text Text Publisher: Harlow: Pearson Education: Financial times, 2002Availability: Items available for loan: [Call number: 658.8 DOY/] (1).

85. Tourism marketing and development /

by mila Chawla.

Material type: Text Text; Format: print Publisher: New Delhi: Sonali, 2004Availability: Items available for loan: [Call number: 338.479 1 TO] (1).

86. Ultimate business presentations book /

by Yate, Martin | Sander, Peter.

Material type: Text Text Publisher: New Delhi: Kogan Page India Pvt Ltd, 2003Availability: Items available for loan: [Call number: 658.452 YAT/] (1).

87. Business plan workbook /

by Barrow, Colin | Barrow, Paul | Brown, Robert.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi: Kogan Page India Pvt Ltd, 2001Availability: Items available for loan: [Call number: 658.401 2 BAR/] (1).

88. Key account management = Key account management

by Cheverton, Peter.

Edition: 3rd ed.Material type: Text Text Publisher: New Delhi: Kogan Page India Pvt Ltd, 2004Availability: Items available for loan: [Call number: 658.804 CHE/] (1).

89. Philosophy of Branding: Great philosophers think brand /

by Braun,, Thom.

Material type: Text Text Publisher: New Delhi: Kogan Page India Pvt Ltd, 2004Availability: Items available for loan: [Call number: 658.827 BRA/] (1).

90. managing customer service /

by Hayes,Jenny | Dredge, frances.

Material type: Text Text Publisher: Aldershot: Gower, 1998Availability: Items available for loan: [Call number: 658.812 HAY/] (1).

91. Sales Promotion in Postmodern Marketing /

by Petersen, Christian | Toop, Alan.

Material type: Text Text Publisher: Aldershot: Gower, 1994Availability: Items available for loan: [Call number: 658.82 PET/] (1).

92. Marketing Research: Text and Cases /

by Boyd,, Harper W.

Material type: Text Text; Format: print Publisher: Delhi: Richard Irwin, 2003Availability: Items available for loan: [Call number: 658.83 BOY/] (1).

93. Managing Indian Brands: marketing concepts and strategies /

by Ramesh Kumar, S.

Edition: 2nd.Material type: Text Text Publisher: New Delhi: Vikas, 2004Availability: Items available for loan: [Call number: 658.827 RAM/] (1).

94. E-Commerce Law : issues for business /

by Bagby, John W.

Material type: Text Text Publisher: Australia: Thomson, 2003Availability: Items available for loan: [Call number: 658.872 BAG/] (1).

95. Super Sellf /

by Buzan, Tony | Israel,, Richard.

Material type: Text Text Publisher: Aldershot: Gower, 1997Availability: Items available for loan: [Call number: 658.85 BUZ/] (1).

96. International marketing /

by Srinivasan, R.

Edition: 1st.Material type: Text Text Publisher: New Delhi: Prentice-hall, 2003Availability: Items available for loan: [Call number: 658.848 SRI/I] (2).

97. Marketing insights from A to Z: 80 concepts every manager needs to know /

by Kotler, Philip.

Material type: Text Text Publisher: NewDelhi: Wiley-dreamtech, 2006Availability: Items available for loan: [Call number: 658.8 KOT/] (1).

98. Service-dominant logic of marketing: Dialog, debate and directions /

by Lusch,,Robert F | Vargo,Stephen L.

Material type: Text Text Publisher: New Delhi: Prentice-hall, 2006Availability: Items available for loan: [Call number: 658.8 LUS/] (1).

99. Power of persuasion: how were bought and sold /

by Levine, Robert.

Edition: 1st ed.Material type: Text Text Publisher: New York: John wiley and sons, 2006Availability: Items available for loan: [Call number: 658.8342 LEV/] (1).

100. Guerrilla marketing research: Marketing research techniques that can help any business, make more money /

by Kaden, Robert J.

Edition: 1st ed.Material type: Text Text Publisher: London: Kogen page, 2007Availability: Items available for loan: [Call number: 658.83 KAD/] (1).

101. Off-The-Wall marketing ideas: Jump-start your sales without busting your budget /

by Michaels, Nancy | Karppowicz, Debbi J.

Material type: Text Text Publisher: Massachusetts: Adams Media, 2005Availability: Items available for loan: [Call number: 658.8 MIC/] (1).

102. Kellog on branding: The marketing faculty of the Kellogg school of management /

Edition: 1st ed.Material type: Text Text; Format: print Publisher: NewDelhi: Wiley-dreamtech, 2006Availability: Items available for loan: [Call number: 658.827 KE] (1).

103. International marketing /

by Rakesh Mohan Joshi.

Edition: 4th ed.Material type: Text Text; Format: print Publisher: New York: Oxford university press, 2006Availability: Items available for loan: [Call number: 382 RAK/] (1).

104. International marketing

by Rakesh Mohan Joshi.

Material type: Text Text Publisher: New Delhi Oxford University Press 2006Availability: Items available for loan: [Call number: 658.8 RAK/I] (1).

105. Service marketing /

by Apte,, Govind.

Edition: 1st ed.Material type: Text Text; Format: print Publisher: New Delhi: Oxford university press, 2004Availability: Items available for loan: [Call number: 658.8 APT/] (1).

106. Lateral marketing: New techniques for finding breakthrough ideas /

by Kotler, Philip | Trias De Bes, Fernando.

Material type: Text Text Publisher: New Delhi Wiley-Dreamtech 2006Availability: Items available for loan: [Call number: 658.8 KOT/L] (1).

107. Perfromance driven CRM: How to make your customer relationship management vision a reality /

by Brown, Stanely A | Gulycz, Moosha.

Edition: 1st ed.Material type: Text Text Publisher: New Delhi Wiley-Dreamtech 2006Availability: Items available for loan: [Call number: 658.812 BRO/] (1).

108. Marketing metrics: 50+ metrics every executive should master

by Farris, Paul W | Bendle, Neil T | Pfeifer, Philip E | Reibstein, David J.

Material type: Text Text Publisher: Delhi Pearson Education Inc, 2006Availability: Items available for loan: [Call number: 658.800 72 FAR/M] (1).

109. Services marketing: texts and cases

by Baron, Steve | Haris,, Kim.

Edition: 2nd ed.Material type: Text Text Publisher: New York Palgrave 2007Availability: Items available for loan: [Call number: 658.8 BAR/S] (2).

110. Principles of retail management

by Varley, Rosemary.

Material type: Text Text Publisher: New York Palgrave 2005Availability: Items available for loan: [Call number: 658.87 VAR/P] (1).

111. Kellogg on integrated marketing: The Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the communications at the Medill School of Journalism

by Iacobucci,, Dawn | Iacobucci, Dawn | Posner, Bobby.

Material type: Text Text Publisher: New Delhi Wiley-Dreamtech 2003Availability: Items available for loan: [Call number: 658.8 KEL] (1).

112. Market management: text and cases

by Rajagopal.

Material type: Text Text Publisher: New Delhi Vikas 2006Availability: Items available for loan: [Call number: 658.8 RAJ/M] (1).

113. Marketing research: concept, practices and cases

by Sunanda Easwaran | Sharmila J. Singh.

Material type: Text Text Publisher: New Delhi Oxford University Press 2006Availability: Items available for loan: [Call number: 658.83 SUN/M] (1).

114. Magic numbers for consumer marketing: key measures to evaluate marketing success

by Davis,John.

Material type: Text Text Publisher: New Delhi Wiley-Dreamtech 2005Availability: Items available for loan: [Call number: 658.834 3 DAV/M] (2).

115. Marketing communication: principles and practice

by Varey, Richard J.

Material type: Text Text Publisher: London Routledge 2002Availability: Items available for loan: [Call number: 658.802 VAR/M] (1).

116. Global marketing and trade : policy, trends and new directions

by Dudeja,V.D.

Material type: Text Text Publisher: New Delhi Commonwealth 2006Availability: Items available for loan: [Call number: 382.4 DUD/G] (1).

117. Relationship marketing: text & cases

by Shajahan, S.

Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: [Call number: 658.812 SHA/R] (1).

118. Innovations in marketing

by Anshul Kausesh.

Material type: Text Text Publisher: Hyderabad The ICFAI University Press 2003Availability: Items available for loan: [Call number: 658.8 INN] (1).

119. Marketing strategy: vol.I

by Anshul Kaushesh.

Material type: Text Text Publisher: Hyderabad The ICFAI University Press 2004Availability: Items available for loan: [Call number: 658.802 ANS/M.1] (1).

120. Marketing management: concepts and cases

by Sanjib Dutta.

Material type: Text Text Publisher: Hyderabad The ICFAI University Press 2003Availability: Items available for loan: [Call number: 658.8 SAN/M] (1).