Hemann, Chuck,
Digital marketing analytics : making sense of consumer data in a digital world / - 2nd ed.; - Noida: Pearson, 2019. - xix, 252 p.; illustrations, map ;
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
9789353430191
Internet marketing.
Digital media.
Social media.
Marketing
658.872 / HEM/D
Digital marketing analytics : making sense of consumer data in a digital world / - 2nd ed.; - Noida: Pearson, 2019. - xix, 252 p.; illustrations, map ;
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
9789353430191
Internet marketing.
Digital media.
Social media.
Marketing
658.872 / HEM/D