Advertising and promotion: an integrated marketing communications perspective /

By: Belch, George EContributor(s): Belch,Michael AMaterial type: TextTextPublication details: New Delhi : Tata Mc Graw Hill , 2007Edition: 5th edDescription: 795pISBN: 0-07-058194-0Subject(s): AdvertisingDDC classification: 659.1
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