Advertising and promotion: an integrated marketing communications perspective / (Record no. 71011)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00433cam a2200157ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-07-058194-0 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL/A |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Belch, George E . |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Tata Mc Graw Hill , |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 795p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch,Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
No items available.