Your search returned 228 results.

1.
Mass communication in India

by Kumar, Keval J.

Edition: 11th ed.Material type: Text Text Publication details: Mumbai Jaico 1999Availability: Items available for loan: Call number: 070.1 KUM/ M (2).

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2.
Commercialization of American culture

by Mc Allister, Matthew P.

Material type: Text Text Publication details: California Sage 1996Availability: Items available for loan: Call number: 659.104 2 MCA/C (1).

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3.
Advertising and popular culture

by Fowles,Jib.

Material type: Text Text Publication details: Thousand Oaks Sage 1996Availability: Items available for loan: Call number: 659.104 209 73 FOW/A (1).

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4.
Advertising management concepts and cases

by Mohan, Manendra | .

Material type: Text Text Publication details: New Delhi Tata Mc Graw Hill 1997Availability: Items available for loan: Call number: 659.1 MAN/A (2).

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5.
Craft of copywriting

by Valladares, June A.

Material type: Text Text Publication details: New Delhi Response Books 2000Availability: Items available for loan: Call number: 659.132 VAL/C (2).

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6.
Advertising management

by Rathor, B.S.

Material type: Text Text Publication details: Mumbai HPH 1996Availability: Items available for loan: Call number: 659.1 RAT/A (1).

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7.
Principles of public relations

by Rayudu, C.S.

Material type: Text Text Publication details: Mumbai HPH 1997Availability: Items available for loan: Call number: 659.2 RAY/P (1).

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8.
Impact of television advertising on children

by Unnikrishnan, Namita | Bajpai, Shailaja.

Material type: Text Text Publication details: New Delhi Sage 1996Availability: Items available for loan: Call number: 302.234 083 UNN/I (1).

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9.
How advertising works

by Jones, John Philip.

Material type: Text Text Publication details: California Sage 1998Availability: Items available for loan: Call number: 659.1 HOW (1).

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10.
Advertising and popular culture

by Fowles,Jib.

Material type: Text Text Publication details: California Sage 1996Availability: Items available for loan: Call number: 659.104 209 73 FOW/A (1).

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11.
How to use advertising to build strong brands

by Jones, John Philip.

Material type: Text Text Publication details: California Sage 1999Availability: Items available for loan: Call number: 659.1 HOW (1).

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12.
Uncover the hidden power of television programming

by Clancy, Kevin J Clancy | Lloyd, David W.

Material type: Text Text Publication details: California Sage 1999Availability: Items available for loan: Call number: 659.143 CLA/U (1).

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13.
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Public relations:Principles,cases and problems /

by Moore,, H.Frazier.

Edition: 1st.Material type: Text Text; Format: print Language: English Publication details: New Delhi: Surjeet, 2000Availability: Items available for loan: Call number: 659.2 FRA/ (1).

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14.
Foundations of advertising theory and practice

by Chunawalla, S.A.

Edition: 4th rev.ed.Material type: Text Text Publication details: Mumbai Himalaya Publishing House 1997Availability: Items available for loan: Call number: 659.1 CHU/F (2).

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15.
Commercialization of American culture, new advertising control and democracy/

by McAllister, Matthew P.

Material type: Text Text Publication details: London Sage 1995Availability: Items available for loan: Call number: 659.1042 MCA/M (1).

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16.
22 Irrefutable laws of advertising and when to violate them

by Newman, Michael.

Material type: Text Text Publication details: New Delhi Wiley-Dreamtech 2006Availability: Items available for loan: Call number: 343.082 NEW/T (1).

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17.
Advertising management

by Jethwaney, Jaishri | Shruthi Jain.

Edition: 2nd ed.Material type: Text Text Publication details: New Delhi Oxford University Press 2006Availability: Items available for loan: Call number: 659 JET/A (1).

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18.
Reinventing advertising: the new reality

by Neeraj Mankad.

Material type: Text Text Publication details: Hyderabad The ICFAI University Press 2006Availability: Items available for loan: Call number: 659.1 REI (1).

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19.
Public relations: concepts and cases

by Suresh,K.

Material type: Text Text Publication details: Hyderabad The ICFAI University Press 2004Availability: Items available for loan: Call number: 659.2 PUB (1).

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20.
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Ethics in advertising: Indian and international experiences /

Edition: 1st ed.Material type: Text Text; Format: print Language: English Publication details: Hyderabad: Le Magnus University Press, 2005Availability: Items available for loan: Call number: 174.9659 ET (1).

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21.
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Advertising to children: concepts and controversies

by Macklin, M Carole | Carlson, Les.

Material type: Text Text Publication details: New Delhi Sage 1999Availability: Items available for loan: Call number: 302.234 508 3 ADV (1).

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22.
Advertising management /

by Alok Bajpaye.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Authors, 2006Availability: Items available for loan: Call number: 659.1 ALO/ (1).

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23.
Advertising basics: a resource guide for beginners /

by John.V.Vilanilam.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Response, 2007Availability: Items available for loan: Call number: 659.1 JOH/ (2).

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24.
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Sage handbook of advertising /

Material type: Text Text; Format: print Language: English Publication details: London: Sage, 2007Availability: Items available for loan: Call number: 659.1 SA (1).

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25.
Changing face of advertising /

Material type: Text Text; Format: print Language: English Publication details: Hyderabad: ICFAI University Press, 2005Availability: Items available for loan: Call number: 659.1 CH (1).

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26.
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Advertising management: with integrated brand finance /

by O`Guinn,, Thomas C.

Material type: Text Text; Format: print Publication details: Australia: Cengage learning, 2009Availability: Items available for loan: Call number: 659.1 OGU? (1).

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27.
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Street-smart advertising: how to win the battle of buzz /

by Berman,, Margo.

Material type: Text Text; Format: print Publication details: Macmillan, 2009Availability: Items available for loan: Call number: 659.1 BER/ (1).

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28.
Advertising, sales and promotion management /

by Chunawalla, S.A.

Material type: Text Text Publication details: Mumbai: Himalaya, 2010Availability: Items available for loan: Call number: 659.1 CHU/A (2).

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29.
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Modern advertising management: principles and techniques /

by J.N.Jain | P.P.Singh.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Regal, 2007Availability: Items available for loan: Call number: 659.1 JNJ/ (2).

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30.
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Advertising: theory and practice /

by Chunnawalla,, S.A.

Material type: Text Text; Format: print Publication details: Mumbai: Himalaya, 2008Availability: Items available for loan: Call number: 659.1 AD (1).

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31.
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Product and brand management /

by Mathur,, U.C.

Material type: Text Text; Format: print Publication details: New Delhi: Excel books, 2007Availability: Items available for loan: Call number: 658.827 MAT/ (2).

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32.
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Advertising an IMC perspective /

by S.N.Murthy, U.

Material type: Text Text; Format: print Publication details: New Delhi: Excel books, 2010Availability: Items available for loan: Call number: 659.1 MUR/ (1).

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33.
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Nike culture: the sign of the swoosh /

by Goldman,, Robert | Papson,, Stephen.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Sage, 1998Availability: Items available for loan: Call number: 659.1 GOL/ (1).

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34.
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Advertising cultures: gender, commerce, creativity /

by Nixon,, Sean.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Sage, 2003Availability: Items available for loan: Call number: 659.1 NIX/ (1).

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35.
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Key concepts in public relations /

by Franklin,, Bob.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Sage, 2009Availability: Items available for loan: Call number: 659.2 KE (1).

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36.
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Effective advertising : understanding when, how, and why advertising works /

by Tellis,, Gerard J.

Material type: Text Text Publication details: New Delhi: Response Books, 2004Availability: Items available for loan: Call number: 659.1 TEL/ (2).

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37.
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Planning for power advertising: a user`s manual for students and practitioners /

by Halve,, Anand Bhaskar.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Response Books, 2005Availability: Items available for loan: Call number: 659.1 HAL/ (2).

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38.
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Corporate communications: a 21st century primer /

by Fernandez,, Joseph.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Response Books, 2004Availability: Items available for loan: Call number: 659 FER/ (2).

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39.
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Advertising creative: strategy, copy, and design /

by Altstiel,, Tom.

Edition: 2Material type: Text Text; Format: print Language: English Publication details: New Delhi: Sage, 2010Availability: Items available for loan: Call number: 659.1 ALT/ (1).

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40.
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Uncommon sense of advertising: getting the basics right /

by Tiwari,, Sanjay.

Material type: Text Text; Format: print Language: English Publication details: New Delhi: Response Books, 2003Availability: Items available for loan: Call number: 659.1 TIW/ (2).

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41.
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Advertising handbook /

by Powell,, Helen.

Edition: 3Material type: Text Text; Format: print Language: English Publication details: London: Routledge, 2009Availability: Items available for loan: Call number: 659.1 AD (1).

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42.
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Media handbook /

by Katz,, Helen.

Edition: 4Material type: Text Text; Format: print Language: English Publication details: London: Routledge, 2010Availability: Items available for loan: Call number: 659.1 KAT/ (1).

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43.
Advertising : principles and practice /

by Wells, William | Moriarty, Sandra | Burnett, John.

Edition: 7thMaterial type: Text Text Publication details: Delhi: Pearson Education Inc., 2006Availability: Items available for loan: Call number: 659.1 WEL/A (2).

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44.
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Advertising & sales promotion /

by Kazmi,, S.H.H | Batra,, Satish K.

Edition: 3Material type: Text Text; Format: print Language: English Publication details: New delhi: Excel books, 2008Availability: Items available for loan: Call number: 659.1 KAZ/ (1).

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45.
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Advertising and promotion: an integrated marketing communications perspective /

by Belch,, George E | Belch,, Michael A | Purani,, keyoor.

Edition: 7Material type: Text Text; Format: print Language: English Publication details: New Delhi: Tata McGraw-Hill, 2010Availability: Items available for loan: Call number: 659.1 BEL/ (1).

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46.
UGC NET/SET Junior Research Fellowship and Lecturship Exam: Mass Communication and Journalism- Paper II and III /

by Sanjay Kumar.

Edition: 1Material type: Text Text; Format: print Language: English Publication details: New Delhi: Ramesh Publishing House, 2012Availability: Items available for loan: Call number: R 070.076 SAN/ (1).

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47.
Advertising: Its business,culture and careers /

by Tibbs,, Andy.

Edition: 1Material type: Text Text; Format: print Language: English Publication details: London: Routledge, 2010Availability: Items available for loan: Call number: 659.1 TIB/ (1).

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48.
Advertising Handbook /

by Powell, Helen | Hardy, Jonathan | Hawkin, Sarah | Macrury, Iain.

Edition: 3rdMaterial type: Text Text Publication details: London: Routledge, 2009Availability: Items available for loan: Call number: 659.1 ADV (1).

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49.
Critical studies in Media Commercialism /

by Strate,, Lance.

Material type: Text Text; Format: print Language: English Publication details: New York: Oxford University press, 2000Availability: Items available for loan: Call number: 302.23 CR (1).

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50.
Law for Advertising,Broadcasting,Journalism, and Public Relations: A Comprehensive Text for Students and Practitioners /

by Parkinson,, Michael G | Parkinson,J.D, Marie L.

Material type: Text Text; Format: print Language: English Publication details: London: Lawrence Erlbaum Associates, 2006Availability: Items available for loan: Call number: 343.730 99 PAR/ (1).

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51.
Applied Public Relations: Cases in Stakeholder Management /

by McKee,, Kathy Brittain | Lamb,, Larry F.

Edition: 2Material type: Text Text; Format: print Language: English Publication details: London: Routledge, 2009Availability: Items available for loan: Call number: 659.2 MCK/ (1).

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52.
Imaging in Advertising: Verbal and visual codes of commerce /

by Johnson,, Fern L.

Material type: Text Text; Format: print Language: English Publication details: London: Routledge, 2008Availability: Items available for loan: Call number: 659.1 JOH/ (1).

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53.
Modern Marketing Management: Principles and Techniques /

by Jain,, J.N | Singh,, P.P.

Edition: 1Material type: Text Text; Format: print Language: English Publication details: New Delhi: Regal, 2007Availability: Items available for loan: Call number: 658.8 JAI/ (1).

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54.
Using qualitative research in advertising :

by Morrison, Margaret A.

Edition: 2nd ed.Material type: Text Text Publication details: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Call number: 659.1072 (1).

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55.
Fashion brand merchandising

by Kendall, Gordon T.

Material type: Text Text Publication details: New York Fairchild books 2009Availability: Items available for loan: Call number: 746.9206 KEN (1).

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56.
Promotional culture and convergence : Markets, methods, media

by Powell, Helen.

Material type: Text Text Publication details: Milton Park, Abingdon, Oxon : Routledge, 2013Availability: Items available for loan: Call number: 658.8 PRO (1).

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57.
Visual merchandising and display

by Pegler, Martin M.

Edition: 6th ed.Material type: Text Text Publication details: New York Fair child 2012Availability: Items available for loan: Call number: 659.157 PEG/V (1).

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58.
Creativity and advertising :

by McStay, Andrew.

Material type: Text Text Availability: Items available for loan: Call number: 659.1 MCS/C (1).

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59.
Advertising, the media and globalisation :

by Sinclair, John.

Material type: Text Text Publication details: London ; New York : Routledge, 2012Availability: Items available for loan: Call number: 659.1 SIN/J (1).

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60.
A-Z Adverrtising.

by Satsangi,Alok.

Material type: Text Text Publication details: New Delhi. Centrum 2009Availability: Items available for loan: Call number: 659.1 SAT/A (1).

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61.
Advertising creative : strategy, copy, design

by Altstiel, Tom | Grow, Jean.

Edition: 3rd edition.Material type: Text Text Publication details: New Delhi Sage 2013Availability: Items available for loan: Call number: 659.1 ALT/A (1).

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62.
Media handbook : a complete guide to advertising media selection, planning, research, and buying

by Katz, Helen E.

Series: Edition: 4th ed.Material type: Text Text Publication details: New York : Routledge, 2010Availability: Items available for loan: Call number: 659 KAT/M (1).

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63.
Imaging in advertising : verbal and visual codes of commerce

by Johnson, Fern L.

Material type: Text Text Publication details: New York : Routledge, 2008Availability: Items available for loan: Call number: 659.104 2 JOH/I (1).

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64.
Advertising handbook /

by Powell, Helen | Brierley, Sean.

Series: Edition: 3rd ed.Material type: Text Text Publication details: London ; New York : Routledge, 2009Availability: Items available for loan: Call number: 659.1 POW/A (1).

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65.
Advertising and public relations law

by Moore, Roy L | Maye, Carmen | Collins, Erik.

Edition: 2nd ed.Material type: Text Text Publication details: New York, NY : Routledge, 2011Availability: Items available for loan: Call number: 343.730 82 MOO/A (1).

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66.
Advertising and consumer culture reader /

by Turow, Joseph | McAllister, Matthew P.

Material type: Text Text Publication details: New York : Routledge, 2009Availability: Items available for loan: Call number: 306.3 ADV (1).

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67.
Advertising:Its business,culture and careers.

by Tibbs,Andy.

Material type: Text Text Publication details: New York. Routledge. 2010Availability: Items available for loan: Call number: 659.1023 TIB/A (1).

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68.
Advertising media A to Z: The definitive resource for media planning, buying, and research

by Surmanek, Jim.

Material type: Text Text Publication details: New york McGRaw hill 2003Availability: Items available for loan: Call number: R 659.1 03 SUR/A (1).

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69.
Sport Marketing /

by Blakey, Paul.

Material type: Text Text Publication details: Exeter : Learning Matters, 2011Availability: Items available for loan: Call number: 659.19796 BLA/S (1).

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70.
Media, gender and popular culture in India: Tracking change and continuity

by Dasgupta, Sanjukta | Sinha, Dipankar | Chakravarti, Sudeshna.

Material type: Text Text Publication details: New Delhi Sage 2012Availability: Items available for loan: Call number: 302.230954 DAS/M (1).

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71.
Ad critique :

by Tag, Nancy R.

Material type: Text Text Publication details: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Call number: 659.1 TAG/A (1).

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72.
Advertising Theory

Material type: Text Text Publication details: New York Routledge 2012Availability: Items available for loan: Call number: 659.101 ADV (1).

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73.
Introduction to advertising and public relation

by Kundra, Shipra.

Material type: Text Text Publication details: New Delhi Anmol 2005Availability: Items available for loan: Call number: 659.1 KUN/I (1).

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74.
Media Selling:television,print,internet,radio

by Warner,Charles.

Edition: 4th.Material type: Text Text Publication details: West Sussex Wiley-Blackwell 2009Availability: Items available for loan: Call number: 659.130 WAR/W (1).

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75.
Kleppner's advertising procedure

by Lane,W.Ronald | King,Karen Whitehill | Russel,J.Thomas.

Edition: 16th.Material type: Text Text Publication details: Noida Pearson 2012Availability: Items available for loan: Call number: 659.1 LAN/K (1).

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76.
Brand journalism

by Bull, Andy.

Material type: Text Text Publication details: London Routledge 2013Availability: Items available for loan: Call number: 658.827 BUL/B (1).

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77.
Introduction to visual research methods in tourism /

by Rakic, Tijana | Chambers, Donna.

Material type: Text Text Publication details: London ; Routledge, 2012Availability: Items available for loan: Call number: 910.72 INT (1).

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78.
Advertising and promotion : an integrated marketing communicating approach

by Hackley, Christopher E.

Edition: 2nd ed.Material type: Text Text Publication details: Los Angeles : Sage Publications, c2010Availability: Items available for loan: Call number: 659.1 HAC/A (1).

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79.
Advertising management

by Krishnamurthi,Kavita.

Material type: Text Text Publication details: New Delhi Glo0bal Vision 2007Availability: Items available for loan: Call number: 659.1 KRI/A (1).

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80.
Integrated advertising,promotion and marketing communications

by Clow,Kenneth E | Baack,Donald E.

Edition: 6th.Material type: Text Text Publication details: New Delhi Pearson 2014Availability: Items available for loan: Call number: 659.1 CLO/A (1).

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81.
Corporate communications :a 21st century primerNew Delhi

by Fernandez, Joseph.

Material type: Text Text Publication details: New Delhi Response books 2004Availability: Items available for loan: Call number: 658.45 FER/C (1).

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82.
Advertising management

by Rathor, B.S.

Material type: Text Text Publication details: Mumbai Himalaya 2005Availability: Items available for loan: Call number: 659.1 RAT/A (1).

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83.
Advertising and media

by Pant, Himanshu.

Material type: Text Text Publication details: Jaipur ABD Publishers 2007Availability: Items available for loan: Call number: 659.1 PAN/A (1).

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84.
Writing great copy

by Sheridan, Sallyann.

Material type: Text Text Publication details: New Delhi Viva Books 2005Availability: No items available :

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85.
Writing great copy

by Sheridan, Sallyann.

Material type: Text Text Publication details: New Delhi Viva Books 2005Availability: Items available for loan: Call number: 659.132 SHE/W (1).

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86.
Advertising: an IMC perspective

by Murthy, SN | Bhojanna, U.

Material type: Text Text Publication details: New Delhi Excel Publishers 2007Availability: Items available for loan: Call number: 659.1 MUR/A (1).

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87.
'Ad'apting to markets :

by Sunitha Srinivas, C.

Material type: Text Text Publication details: Los Angeles Sage 2015Availability: Items available for loan: Call number: 659.10954 SUN/A (1).

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88.
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Guerilla publicity /

by Levinson, Jay Conrad.

Material type: Text Text Publication details: Chennai : Viva Books , 2009Availability: No items available :

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89.
Uncommon sense of advertising: getting the basics right /

by Sanjay Tiwari.

Material type: Text Text Publication details: New Delhi : Response Books , 2003Availability: No items available :

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90.
Advertising management / Jaishri Jethwaney and Shruti Jain. Textual Documents

by Jethwaney, Jaishri | Shriti Jain.

Edition: 5 / .Material type: Text Text; Format: print regular print ; Audience: General; Language: English Publication details: New Delhi : Oxford University Press , 2008Availability: No items available :

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91.
Effective advertising: understanding,how,and why advvertising works /

by Tellis, Gerard J.

Material type: Text Text Publication details: New Delhi : Response Books , 2009Availability: No items available :

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92.
Advertising management / Jaishri Jethwaney and Sruthi Jain. Textual Documents

by Jethwaney, Jaishri | Jain, Sruthi.

Material type: Text Text; Format: print regular print ; Audience: General; Language: English Publication details: New Delhi : Oxford University Press , 2006Availability: No items available :

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93.
Advertising and promotion: an IMC approach /

by Shimp, Terence A.

Material type: Text Text Publication details: New Delhi : Cengage Learning , 2007Availability: No items available :

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94.
Advertising & sales promotion /

by Kazmi, S H H | Batra, Satish K.

Edition: 3 / Material type: Text Text Publication details: New Delhi : Excel Books , 2008Availability: No items available :

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95.
Advertising: an IMC perspective /

by Murthy, S N | Bhojanna, U.

Edition: 2 / Material type: Text Text Publication details: New Delhi : Excel Books , 2010Availability: No items available :

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96.
Advertising management /

by Rajeev Batra.

Edition: 5th ed.;Material type: Text Text Publication details: Delhi : Pearson Education Asia , 2009Availability: No items available :

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97.
Advertising and promotion: an integrated marketing communications approach / Chris Hackley. Textual Documents

by Hackley, Chris.

Edition: 2 / .Material type: Text Text; Format: print regular print ; Audience: General; Language: English Publication details: London : Sage , 2010Availability: No items available :

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98.
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AD land: a global history of advertising /

by Tungate, Mark.

Edition: 1 / Material type: Text Text Publication details: London : Kogan Page , 2008Availability: No items available :

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99.
Advertising, sales promotion and CRM /

by Agarwal, P K.

Edition: 3rd / Material type: Text Text Publication details: Meerut : Pragati , 2009Availability: No items available :

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100.
International marketing /

by Srinivasan, R.

Edition: 3rd / Material type: Text Text Publication details: New Delhi : PHI Learning Pvt. Ltd. , 2008Availability: No items available :

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101.
Advertising principles and practice / Ruchi Gupta. Textual Documents

by Ruchi Gupta.

Edition: 1st / .Material type: Text Text; Format: print ; Audience: General; Publication details: New Delhi : S Chand & Co. , 2012Availability: No items available :

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102.
Advertising and personal selling Neeru Kapoor Textual Documents

by Neeru Kapoor.

Edition: 2nd.Material type: Text Text; Audience: General; Publication details: New Delhi: Pinnacle. Availability: No items available :

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103.
Marketing management

by Debraj Datta.

Material type: Text Text Publication details: Delhi: Vrinda Publications. Availability: No items available :

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104.
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Advertising and Sales Promotion : (Integrated Marketing Communication) / Arun Mittal . Textual Documents

by Mittal, Arun.

Material type: Text Text; Audience: General; Publication details: Delhi: Wisdom Publications. Availability: No items available :

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105.
Basic marketing : a global managerial approach/

by Cannon, Joseph P | Perreault,William D | McCarthy,E Jerome.

Edition: 16th ed.;Material type: Text Text Publication details: New Delhi: MGH. 2008Availability: No items available :

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106.
Advertising management Jaishri Jethwaney and Shruthi Jain Textual Documents

by Jaishri Jeithwaney.

Edition: 2nd.Material type: Text Text; Audience: General; Publication details: New Delhi Oxford University Press 2012Availability: No items available :

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107.
Advertising : planning and implementation

by Sangeeta Sharma | Raghuvir Singh.

Material type: Text Text Publication details: New Delhi PHI Learning Pvt. Ltd. 2012Availability: Items available for loan: Call number: 659.1 SAN/A (1).

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108.
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Advertising and sales promotion : text and cases / Arun Mittal . Textual Documents

by Arun Mittal.

Material type: Text Text; Audience: General; Publication details: Delhi: Wisdom Publications. Availability: No items available :

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109.
Integrated advertising,promotion and marketing communications

by Clow, Kenneth E | Baack, Donald.

Edition: 4th.Material type: Text Text Publication details: New Delhi Pearson Education Asia 2012Availability: No items available :

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110.
Advertising management Kamran Khan Textual Documents

by Kamran Khan.

Material type: Text Text; Audience: General; Language: English Publication details: New Delhi: Essential Books, 2010Availability: No items available :

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111.
Advertising and Integrated Marketing Communication

by Kruthi Shah.

Material type: Text Text Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2014Availability: No items available :

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112.
Advertising, promotion, and other aspects of integrated marketing communications /

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Material type: Text Text Publication details: Mason, Ohio : South-Western Cengage Learning, ©2013Availability: Items available for loan: Call number: 658.8/2 SHI/A (1).

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