Dr. Hermann Gundert Central Library catalog

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Belch, George E .

Advertising and promotion: an integrated marketing communications perspective / - 5th ed.; - New Delhi : Tata Mc Graw Hill , 2007. - 795p ;

ISBN: 0-07-058194-0

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / BEL/A

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