Services marketing: integrating customer focus across the firm

By: Zeithaml, Valarie AContributor(s): Bitner,Mary JoMaterial type: TextTextPublication details: New Delhi : Tata Mc Graw Hill , 1998Edition: 3rd edDescription: 668pISBN: 0-07-053042-4Subject(s): Marketing managementDDC classification: 658.8
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