Zeithaml, Valarie A .
Services marketing: integrating customer focus across the firm - 3rd ed. - New Delhi : Tata Mc Graw Hill , 1998. - 668p.
0-07-053042-4
Marketing management
658.8 / ZEI/S
Services marketing: integrating customer focus across the firm - 3rd ed. - New Delhi : Tata Mc Graw Hill , 1998. - 668p.
0-07-053042-4
Marketing management
658.8 / ZEI/S