Services marketing: integrating customer focus across the firm (Record no. 69296)
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000 -LEADER | |
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fixed length control field | 00425cam a2200157ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0-07-053042-4 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | ZEI/S |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Zeithaml, Valarie A . |
245 10 - TITLE STATEMENT | |
Title | Services marketing: integrating customer focus across the firm |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | Tata Mc Graw Hill , |
Year of publication | 1998. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 668p. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bitner,Mary Jo. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status | |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Stack | Kannur University Central Library | Stack | 05/07/2015 | 335.00 | 658.8 ZEI/S | 61507 | BK |
Stack | Kannur University Central Library | Stack | 05/07/2015 | 658.8 ZEI/S | 61612 | BK |