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3.
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Competitive marketing strategies / by Taylor,, James W. Edition: 1st.Material type:  Text; Format:
print
Language: English Publication details: New delhi: Deep&Deep, 1998Availability: Items available for loan: Call number: 658.84 TAY/ (1).
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4.
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Marketing management / by Mathur,, B.L. Edition: 1st.Material type: Text; Format:
print
Language: English Publication details: Jaipur: Arihant, 1994Availability: Items available for loan: Call number: 658.8 MA (1).
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5.
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Export marketing by Rathor, B.S | Rathore, J.S. Edition: 3rd rev. ed.Material type: Text Publication details: Bombay HPH 1993pAvailability: Items available for loan: Call number: 658.848 RAT/E (1).
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6.
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Principles of marketing by Kotler, Philip | Armstrong, Gary. Edition: 8th ed.Material type: Text Publication details: New Delhi Prentice Hall 1999Availability: Items available for loan: Call number: 658.8 KOT/P (2).
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7.
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Principles of marketing by Kotler, Philip | Armstrong, Gary. Edition: 8th ed.Material type: Text Publication details: New Delhi Prentice Hall 1999Availability: Items available for loan: Call number: 658.8 KOT/P (4).
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8.
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Marketing management by Kotler, Philip. Material type: Text Publication details: New Delhi Prentice Hall 1999Availability: Items available for loan: Call number: 658.8 KOT/M (1).
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9.
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Consumer behaviour by Schiffman, Leon G. Edition: 6th ed.Material type: Text Publication details: New Delhi Prentice Hall 2000Availability: Items available for loan: Call number: 658.834 2 SCH/C (1).
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10.
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Marketing management by Guiltinan, Joseph P. Edition: 6th ed.Material type: Text Publication details: New York Mc Graw-Hill 1997Availability: Items available for loan: Call number: 658.8 GUI/M (1).
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11.
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Credit management handbook by Bond, Cecil J. Material type: Text Publication details: New York Mc Graw Hill Inc. 1993Availability: Items available for loan: Call number: 658.88 BON/C (1).
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12.
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Marketing by Bovee, Courtland L | Houston, Michael J | Thill, John V. Edition: 2nd ed.Material type: Text Publication details: New York Mc Graw Hill Inc. 1995Availability: Items available for loan: Call number: 658.8 BOV/M (1).
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13.
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Customer- driven services management by Balachandran, S. Material type: Text Publication details: New Delhi Sage 1999Availability: Items available for loan: Call number: 658.812 BAL/C (1).
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14.
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Marketing in the new era / by Panwar, J.S. Edition: 1st ed.Material type: Text Publication details: New Delhi: Sage, 1997Availability: Items available for loan: Call number: 658.8 PAN/ (1).
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15.
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Stores management / by Reuben, Ray. Edition: 1st ed.Material type: Text Publication details: Mumbai: HPH, 1997Availability: Items available for loan: Call number: 658.87 REU/ (1).
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16.
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Services marketing / by Jha, S.M. Edition: 4th rev. ed.Material type: Text Publication details: Mumbai: HPH, 2000Availability: Items available for loan: Call number: 658.8 JHA/S (2).
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17.
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Sales management by Chunawalla, S.A. Material type: Text Publication details: Mumbai HPH 1999Availability: Items available for loan: Call number: 658.81 CHU/S (1).
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18.
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Modern marketing by Sherlekar, S A. Edition: 2nd ed.Material type: Text Publication details: Mumbai HPH 1983Availability: Items available for loan: Call number: 658.8 SHE/M (1).
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19.
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Fundamentals of marketing by Stanton, William J. et al. Edition: 10th ed.Material type: Text Publication details: New York Mc Graw-Hill 1994Availability: Items available for loan: Call number: 658.8 STA/F (1).
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20.
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Marketing strategy by Mercer, David. Material type: Text Publication details: London Sage 1998Availability: Items available for loan: Call number: 658.802 MER/M (1).
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21.
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22.
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Trade marketing strategy by Davies, Gary | Davies, Gary. Material type: Text Publication details: London Paul Chapman 1993Availability: Items available for loan: Call number: 658.8 DAV/T (1).
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23.
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Networks in marketing / by Iacobucci, Dawn. Material type: Text Publication details: California Sage 1996Availability: Items available for loan: Call number: 658.802 NET (1).
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24.
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Sales forcasting management by Mentzer, John T | Bienstock, Carol. Material type: Text Publication details: California Sage 1998Availability: Items available for loan: Call number: 658.818 MEN/S (1).
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25.
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E-commerce strategies / by Trepper,, Charles. Edition: 1st.Material type: Text; Format:
print
Language: English Publication details: New Delhi: Prentice-Hall of India, 2001Availability: Items available for loan: Call number: 658.84 TRE/ (1).
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26.
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E-business and IS solutions / by Buffam,, William J. Edition: 1st.Material type: Text; Format:
print
Language: English Publication details: New Delhi: Addison Wesley Longman, 2001Availability: Items available for loan: Call number: 658.84 BUF/ (1).
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27.
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Marketing Management / by Sherlekar, S.A. Edition: 12th rev. ed.Material type: Text Publication details: Mumbai: Himalaya Publishing House, 1996Availability: Items available for loan: Call number: 658.8 SHE/M (2).
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28.
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Marketing by Rajan.N.Nair | Sanjith R. Nair. Edition: 7th ed.Material type: Text Publication details: New Delhi Sultan Chand 1993Availability: Items available for loan: Call number: 658.8 RAJ/M (1).
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29.
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International marketing management by Varshney, R.L. Edition: 11th ed.Material type: Text Publication details: New Delhi Sultan Chand 1997Availability: Items available for loan: Call number: 658.848 VAR/I (1).
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30.
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Marketing management by Kotler,Philip. Edition: 9th ed.Material type: Text Publication details: New Delhi Prentice-Hall of India 1998Availability: Items available for loan: Call number: 658.8 KOT/ M (1).
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31.
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International Marketing research / by Craig,, C.Samuel | Douglas,, Susan P. Edition: 2nd.Material type: Text; Format:
print
Language: English Publication details: 2000Availability: Items available for loan: Call number: 658.848 CRA/ (1).
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32.
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Marketing management / by Cravens,, David W. Material type: Text; Format:
print
Publication details: Delhi: AITBS, Availability: Items available for loan: Call number: 658.8 CRA/ (1).
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33.
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Marketing management / by Monga,, G.S. Material type: Text; Format:
print
Publication details: Availability: Items available for loan: Call number: 658.8 MON/ (1).
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34.
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E-marketing / by Strauss,Judy. Edition: 3rd ed.Material type: Text Publication details: 2003Availability: Items available for loan: Call number: 658.84 STR/ (1).
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35.
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36.
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Marketing management and strategy / by Doyle, Peter. Edition: 3rd ed.Material type: Text Publication details: Harlow: Pearson Education: Financial times, 2002Availability: Items available for loan: Call number: 658.8 DOY/ (1).
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37.
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38.
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managing customer service / by Hayes,Jenny | Dredge, frances. Material type: Text Publication details: Aldershot: Gower, 1998Availability: Items available for loan: Call number: 658.812 HAY/ (1).
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39.
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40.
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Super Sellf / by Buzan, Tony | Israel,, Richard. Material type: Text Publication details: Aldershot: Gower, 1997Availability: Items available for loan: Call number: 658.85 BUZ/ (1).
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41.
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International marketing / by Srinivasan, R. Edition: 1st.Material type: Text Publication details: New Delhi: Prentice-hall, 2003Availability: Items available for loan: Call number: 658.848 SRI/I (2).
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42.
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International marketing / by Rakesh Mohan Joshi. Edition: 4th ed.Material type: Text; Format:
print
Language: English Publication details: New York: Oxford university press, 2006Availability: Items available for loan: Call number: 382 RAK/ (1).
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48.
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Service marketing / by Apte,, Govind. Edition: 1st ed.Material type: Text; Format:
print
Language: English Publication details: New Delhi: Oxford university press, 2004Availability: Items available for loan: Call number: 658.8 APT/ (1).
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49.
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50.
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51.
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52.
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Services marketing: texts and cases by Baron, Steve | Haris,, Kim. Edition: 2nd ed.Material type: Text Publication details: New York Palgrave 2007Availability: Items available for loan: Call number: 658.8 BAR/S (2).
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53.
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Principles of retail management by Varley, Rosemary. Material type: Text Publication details: New York Palgrave 2005Availability: Items available for loan: Call number: 658.87 VAR/P (1).
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54.
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55.
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56.
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Relationship marketing: text & cases by Shajahan, S. Material type: Text Publication details: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: Call number: 658.812 SHA/R (1).
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57.
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Innovations in marketing by Anshul Kausesh. Material type: Text Publication details: Hyderabad The ICFAI University Press 2003Availability: Items available for loan: Call number: 658.8 INN (1).
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58.
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Marketing strategy: vol.I by Anshul Kaushesh. Material type: Text Publication details: Hyderabad The ICFAI University Press 2004Availability: Items available for loan: Call number: 658.802 ANS/M.1 (1).
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59.
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Marketing management: concepts and cases by Sanjib Dutta. Material type: Text Publication details: Hyderabad The ICFAI University Press 2003Availability: Items available for loan: Call number: 658.8 SAN/M (1).
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60.
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61.
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62.
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Global marketing / by Gillespie, Kate. Material type: Text; Format:
print
Language: English Publication details: New Delhi: Biztatra, 2009Availability: Items available for loan: Call number: 658.8 GIL/ (1).
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63.
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Industrial marketing / by P.K.Ghosh. Material type: Text; Format:
print
Language: English Publication details: New Delhi: OUP, 2008Availability: Items available for loan: Call number: 658.804 PKG/ (1).
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64.
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65.
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Marketing concepts and strategies / by Pride, William M. Material type: Text; Format:
print
Language: English Publication details: New Delhi: Biztantra, 2005Availability: Items available for loan: Call number: 658 PRI/ (1).
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66.
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Marketing: marketing in the 21st century / by Evans, Joel R | Berman, Barry. Material type: Text; Format:
print
Language: English Publication details: New Delhi: Biztantra, 2003Availability: Items available for loan: Call number: 658.8 EVA/ (1).
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67.
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Strategic marketing / by West,, Douglas. Material type: Text; Format:
print
Language: English Publication details: New Delhi: OUP, 2009Availability: Items available for loan: Call number: 658.802 WES/ (2).
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69.
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Digital marketing: approaches and applications / by Prasad , R. Material type: Text; Format:
print
Language: English Publication details: Hyderabad: The ICFAI University Press, 2002Availability: Items available for loan: Call number: 658.872 DI (1).
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70.
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New age marketing / by Rajshekar, N. Material type: Text; Format:
print
Language: English Publication details: Hyderabad: The ICFAI University Press, 2004Availability: Items available for loan: Call number: 658.8 NE (1).
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71.
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Guerrilla marketing comes of age / by Nasreen Taher. Material type: Text; Format:
print
Language: English Publication details: Hyderabad: The ICFAI University Press, 2006Availability: Items available for loan: Call number: 658.8 GU (1).
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72.
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Business marketing management: B 2B / by Hutt,, Michael | Speh,, Thomas W. Material type: Text; Format:
print
Publication details: Australia: Cengage learning, 2007Availability: Items available for loan: Call number: 658.8 HUT/ (1).
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74.
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Consumer behaviour and marketing action / by Assael,, Henry. Material type: Text; Format:
print
Publication details: Australia: Cengage learning, 1998Availability: Items available for loan: Call number: 658.834 2 ASS/ (1).
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75.
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Internet marketing / by Roberts,, Mary Lou. Material type: Text; Format:
print
Publication details: Australia: Cengage learning, 2007Availability: Items available for loan: Call number: 658.872 ROB/ (1).
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76.
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Managing retailing / by Piyush Kumar Sinha | Dwarika Prasad Uniyal. Material type: Text; Format:
print
Publication details: New Delhi: OUP, 2007Availability: Items available for loan: Call number: 658.87 SIN/ (1).
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78.
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Marketing management / by Ramaswamy, V.S | Namakumari, S. Edition: 4thMaterial type: Text Publication details: London: Macmillan, 2009Availability: Items available for loan: Call number: 658.8 RAM/M (2).
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79.
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Tourism marketing / by Malhotra,, R.K. Material type: Text; Format:
print
Publication details: New Delhi: Anmol, 2005Availability: Items available for loan: Call number: 338.479 1 MAL/ (1).
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80.
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Marketing management: text and cases / by Tapan K.Panda. Material type: Text; Format:
print
Publication details: New Delhi: Excel Books, 2008Availability: Items available for loan: Call number: 658.8 PAN/ (1).
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81.
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Marketing management / by Arun Kumar | . Material type: Text Publication details: New Delhi: Vikas, 2010Availability: Items available for loan: Call number: 658.8 ARU/M (2).
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82.
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Industrial marketing / by Hory Sankar Mukerjee. Material type: Text; Format:
print
Publication details: New Delhi: Excel Books, 2009Availability: Items available for loan: Call number: 658.804 MUK/ (1).
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83.
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Marketing management / by Ramaswamy,, V.S. Material type: Text; Format:
print
Publication details: Chennai: Macmillan, 2010Availability: Items available for loan: Call number: 658.8 RAM/ (1).
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84.
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85.
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Event marketing and management / by Sanjaya Singh Gaur, sanjay V. Material type: Text; Format:
print
Language: English Publication details: New Delhi: Vikas, 2009Availability: Items available for loan: Call number: 658.87 SAN/ (2).
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86.
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Service marketing and management / by Gilmore,, Audrey. Material type: Text; Format:
print
Publication details: New Delhi: Response Books, 2003Availability: Items available for loan: Call number: 658.8 GIL/ (1).
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87.
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International marketing / by Rajendra Nargundkar. Material type: Text; Format:
print
Publication details: New Delhi: Excel books, 2008Availability: Items available for loan: Call number: 658.84 NAR/ (1).
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88.
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89.
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Applied marketing / by Heggde,, Githa S. Material type: Text; Format:
print
Publication details: New Delhi: Excel books, 2008Availability: Items available for loan: Call number: 658.8 HEG/ (1).
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91.
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Rural marketing: text and cases / by Mathur,, U.C. Material type: Text; Format:
print
Publication details: New Delhi: Excel books, 2008Availability: Items available for loan: Call number: 658.009 173 4 MAT/ (1).
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92.
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93.
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Service marketing / by Vasanti Venugopal, V.N. Material type: Text; Format:
print
Publication details: Mumbai: Himalaya, 2009Availability: Items available for loan: Call number: 658.8 VAS/ (1).
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94.
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Marketing management / by Karunakaran,, K. Material type: Text; Format:
print
Publication details: Mumbai: Himalaya, 2008Availability: Items available for loan: Call number: 658.8 KAR/ (1).
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95.
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Strategic management and marketing / by Narendra Singh. Material type: Text; Format:
print
Publication details: Mumbai: Himalaya, 2006Availability: Items available for loan: Call number: 658.401 2 NAR/ (1).
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96.
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Health care marketing / by Krishna Mohan,, G | Krishna Naik,, C.N. Material type: Text; Format:
print
Publication details: New Delhi: Discovery, 2006Availability: Items available for loan: Call number: 353.6 KRI/ (1).
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97.
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International marketing management / by Dewan,, J.M. Material type: Text; Format:
print
Publication details: New Delhi: Discovery, 2010Availability: Items available for loan: Call number: 658.848 DEW/ (1).
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98.
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Marketing management: text and cases / by Jayachandran,, S. Material type: Text; Format:
print
Publication details: New Delhi: Excel books, 2004Availability: Items available for loan: Call number: 658.8 JAY/ (1).
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99.
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Product and brand management / by Mathur,, U.C. Material type: Text; Format:
print
Publication details: New Delhi: Excel books, 2007Availability: Items available for loan: Call number: 658.827 MAT/ (2).
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100.
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Fundamentals of marketing / ` by Raju,, M.S | Prabhakara Rao,, I.V. Material type: Text; Format:
print
Publication details: New Delhi: Excel books, 2008Availability: Items available for loan: Call number: 658.8 RAJ/ (1).
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101.
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Services marketing and management / by Gilmore,, Audrey. Material type: Text; Format:
print
Publication details: New Delhi: Response, 2009Availability: Items available for loan: Call number: 658.8 GIL/ (1).
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102.
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Brand astras / by Jagdeep Kapoor. Material type: Text; Format:
print
Publication details: New Delhi: Response Books, 2003Availability: Items available for loan: Call number: 658.827 KAP/ (1).
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103.
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International marketing / by Vasudeva,, P.K. Material type: Text; Format:
print
Publication details: New Delhi: Excel books, 2010Availability: Items available for loan: Call number: 658.848 VAS/ (1).
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104.
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Marketing management: decision making approach / by Venugopal,, Pingali. Material type: Text; Format:
print
Language: English Publication details: New Delhi: Response Books, 2010Availability: Items available for loan: Call number: 658.8 VEN/ (1).
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105.
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Marketing theory: student text / by Saren,, Michael. Edition: 2Material type: Text; Format:
print
Language: English Publication details: New Delhi: Sage, 2010Availability: Items available for loan: Call number: 658.800 1 MA (1).
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106.
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Innovations in management science / by Sarangi,, Prasant | Mahapatra,, Durga Madhab | Dash,, Saroj Kumar. Edition: 1Material type: Text; Format:
print
Language: English Publication details: New Delhi: GRP, 2010Availability: Items available for loan: Call number: 658 SAR/ (1).
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107.
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Marketing research: text and cases / by Singh,, S.P. Material type: Text; Format:
print
Language: English Publication details: New Delhi: Wisdom, 2009Availability: Items available for loan: Call number: 658.83 SIN/ (1).
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108.
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Industrial marketing: text and cases / by Francis Cherunilam. Edition: 2Material type: Text; Format:
print
Language: English Publication details: Mumbai: Himalaya, 2009Availability: Items available for loan: Call number: 658.804 FRA/ (1).
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109.
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