Media handbook : a complete guide to advertising media selection, planning, research, and buying
Material type: TextSeries: Publication details: New York : Routledge, 2010Edition: 4th edDescription: xii, 212 p. : illISBN: 9780415873543Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
BK | Kannur University Central Library Stack | Stack | 659 KAT/M (Browse shelf (Opens below)) | Available | 33782 |
Browsing Kannur University Central Library shelves, Shelving location: Stack, Collection: Stack Close shelf browser (Hides shelf browser)
658.872 SHE/O Online marketing | 658.872 TUR/E Electronic commerce : a managerial perspective | 658TRI/P Principles of management | 659 KAT/M Media handbook : a complete guide to advertising media selection, planning, research, and buying | 659.1 ADV Advertising Handbook / | 659.1 ALT/A Advertising creative : strategy, copy, design | 659.1 CHU/A Advertising, sales and promotion management / |
There are no comments on this title.