Media handbook : a complete guide to advertising media selection, planning, research, and buying (Record no. 34774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00541cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415873543 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | KAT/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Katz, Helen E. |
| 245 14 - TITLE STATEMENT | |
| Title | Media handbook : a complete guide to advertising media selection, planning, research, and buying |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Routledge, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 212 p. : |
| Other physical details | ill. ; |
| 490 1# - SERIES STATEMENT | |
| Series statement | Communication series |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media and business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing channels. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| Collection code | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 17/09/2015 | 659 KAT/M | 33782 | BK |