Media handbook : a complete guide to advertising media selection, planning, research, and buying

By: Katz, Helen EMaterial type: TextTextSeries: Publication details: New York : Routledge, 2010Edition: 4th edDescription: xii, 212 p. : illISBN: 9780415873543Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659
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Item type Current library Collection Call number Status Date due Barcode
BK BK Kannur University Central Library
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Stack 659 KAT/M (Browse shelf (Opens below)) Available 33782

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