Katz, Helen E.
Media handbook : a complete guide to advertising media selection, planning, research, and buying - 4th ed. - New York : Routledge, 2010. - xii, 212 p. : ill. ; - Communication series .
9780415873543
Advertising media planning.
Mass media and business.
Marketing channels.
659 / KAT/M
Media handbook : a complete guide to advertising media selection, planning, research, and buying - 4th ed. - New York : Routledge, 2010. - xii, 212 p. : ill. ; - Communication series .
9780415873543
Advertising media planning.
Mass media and business.
Marketing channels.
659 / KAT/M