Sage brief guide to marketing ethics.
Material type:
TextPublication details: Los Angeles : SAGE, c2012Description: viii, 218 pISBN: 9781412995146 (pbk. : acidfree paper)Subject(s): Marketing | Business ethicsDDC classification: 174.4
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Kannur University Central Library Stack | Stack | 174.4 SAG (Browse shelf (Opens below)) | Available | 31383 |
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| 174.4 KUM/M Marketing and Business Ethics | 174.4 MAD/E Ethics in business : a guide for managers | 174.4 MAH/C Concepts and solutions of business ethics | 174.4 SAG Sage brief guide to marketing ethics. | 174.4 SEK/E Ethical choices in business | 174.7 CRE Creating Business and Social Value:The Asian Way to Integrate CSR into Business Strategies | 174.900 4 CAM Cambridge handbook of information and computer ethics |
"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
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