Sage brief guide to marketing ethics. (Record no. 34361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542cam a2200145 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781412995146 (pbk. : acidfree paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 174.4 |
| Item number | SAG |
| 245 00 - TITLE STATEMENT | |
| Title | Sage brief guide to marketing ethics. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles : |
| Name of publisher | SAGE, |
| Year of publication | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 218 p. ; |
| 500 ## - GENERAL NOTE | |
| General note | "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business ethics. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Kannur University Central Library | Stack | 19/08/2015 | 174.4 SAG | 31383 | BK |