Sage brief guide to marketing ethics.
- Los Angeles : SAGE, c2012.
- viii, 218 p. ;
"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
9781412995146 (pbk. : acidfree paper)
Marketing
Business ethics.
174.4 / SAG
"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
9781412995146 (pbk. : acidfree paper)
Marketing
Business ethics.
174.4 / SAG