Aesthetics in marketing /
Material type: TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2008Description: 313 p. : illISBN: 9780761935957 (paper back)Subject(s): Market segmentation | Consumers' preferences | New products | Aesthetics. ManagementDDC classification: 658.8001Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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BK | Kannur University Central Library Stack | Stack | 658.8001 BAI/A (Browse shelf (Opens below)) | Available | 37837 | |
BK | Kannur University Central Library Stack | Stack | 658.8001 BAI/A (Browse shelf (Opens below)) | Available | 32997 |
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658.8 VIN/M Marketing management | 658.8 WES/H How to write a marketing plan | 658.8 WIR/S Services marketing : | 658.8001 BAI/A Aesthetics in marketing / | 658.8001 BAI/A Aesthetics in marketing / | 658.800954 Marketing management: Indian cases | 658.802 CRA/S Strategic marketing |
Includes bibliographical references and index.
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