Aesthetics in marketing /

By: Baisya, Rajat KContributor(s): Das, G. GaneshMaterial type: TextTextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2008Description: 313 p. : illISBN: 9780761935957 (paper back)Subject(s): Market segmentation | Consumers' preferences | New products | Aesthetics. ManagementDDC classification: 658.8001
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Item type Current library Collection Call number Status Date due Barcode
BK BK Kannur University Central Library
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Stack 658.8001 BAI/A (Browse shelf (Opens below)) Available 37837
BK BK Kannur University Central Library
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Stack 658.8001 BAI/A (Browse shelf (Opens below)) Available 32997

Includes bibliographical references and index.

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