Aesthetics in marketing / (Record no. 33506)

000 -LEADER
fixed length control field 00576cam a22001934a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780761935957 (paper back)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001
Item number BAI/A
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Baisya, Rajat K.
245 10 - TITLE STATEMENT
Title Aesthetics in marketing /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi ;
-- Thousand Oaks, Calif. :
Name of publisher Response Books,
Year of publication 2008.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 313 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Market segmentation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Consumers' preferences.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term New products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Aesthetics.
-- Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Das, G. Ganesh.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Current library Kannur University Central Library
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Current library Kannur University Central Library
Holdings
Collection code Home library Shelving location Date acquired Full call number Accession Number Koha item type Cost, normal purchase price
Stack Kannur University Central Library Stack 09/07/2015 658.8001 BAI/A 32997 BK  
Stack Kannur University Central Library Stack 29/01/2016 658.8001 BAI/A 37837 BK 475.00

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