Aesthetics in marketing / (Record no. 33506)
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000 -LEADER | |
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fixed length control field | 00576cam a22001934a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780761935957 (paper back) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8001 |
Item number | BAI/A |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Baisya, Rajat K. |
245 10 - TITLE STATEMENT | |
Title | Aesthetics in marketing / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi ; |
-- | Thousand Oaks, Calif. : |
Name of publisher | Response Books, |
Year of publication | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 313 p. : |
Other physical details | ill. ; |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Market segmentation. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Consumers' preferences. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | New products. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Aesthetics. |
-- | Management |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Das, G. Ganesh. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status | |
Current library | Kannur University Central Library |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status | |
Current library | Kannur University Central Library |
Collection code | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Cost, normal purchase price |
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Stack | Kannur University Central Library | Stack | 09/07/2015 | 658.8001 BAI/A | 32997 | BK | |
Stack | Kannur University Central Library | Stack | 29/01/2016 | 658.8001 BAI/A | 37837 | BK | 475.00 |