Baisya, Rajat K.
Aesthetics in marketing / - New Delhi ; Thousand Oaks, Calif. : Response Books, 2008. - 313 p. : ill. ;
Includes bibliographical references and index.
9780761935957 (paper back)
Market segmentation.
Consumers' preferences.
New products.
Aesthetics.
Management
658.8001 / BAI/A
Aesthetics in marketing / - New Delhi ; Thousand Oaks, Calif. : Response Books, 2008. - 313 p. : ill. ;
Includes bibliographical references and index.
9780761935957 (paper back)
Market segmentation.
Consumers' preferences.
New products.
Aesthetics.
Management
658.8001 / BAI/A