E-marketing improving marketing effectiveness in a digital world /

By: McDonald, MalcolmContributor(s): E+Wilson,HughMaterial type: TextTextPublication details: New Delhi : Prentice Hall , 1999Description: 163pISBN: 81-7808-229-2Subject(s): E-marketingDDC classification: 658.872
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Stack 658.872 MCD/E (Browse shelf (Opens below)) Available 61098

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