E-marketing improving marketing effectiveness in a digital world / (Record no. 68887)
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000 -LEADER | |
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fixed length control field | 00393cam a2200145ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 81-7808-229-2 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 |
Item number | MCD/E |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | McDonald, Malcolm . |
245 10 - TITLE STATEMENT | |
Title | E-marketing improving marketing effectiveness in a digital world / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | Prentice Hall , |
Year of publication | 1999. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 163p ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | E-marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | E+Wilson,Hugh. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Stack | Kannur University Central Library | Stack | 05/07/2015 | 295.00 | 658.872 MCD/E | 61098 | BK |