Your search returned 7 results.

1.
E-marketing improving marketing effectiveness in a digital world /

by McDonald, Malcolm | E+Wilson,Hugh.

Material type: Text Text Publication details: New Delhi : Prentice Hall , 1999Availability: Items available for loan: Call number: 658.872 MCD/E (1).

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2.
Market segmentation: how to do it ,how to profit from it /

by McDonald, Malcolm | Dunbar,Ian.

Edition: 2nd ed.;Material type: Text Text Publication details: London : Palgrave , 2004Availability: Items available for loan: Call number: 658.83 MCD/M (2).

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3.
Market segmentation: how to do it ,how to profit from it /

by McDonald, Malcolm | Dunbar,Ian.

Edition: 2nd ed.;Material type: Text Text Publication details: London : Palgrave , 2004Availability: No items available :

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4.
Key account management: the definitive guide /

by McDonald, Malcolm | Woodburn, Diana.

Edition: 2nd ed.;Material type: Text Text Publication details: New Delhi : Elsevier , 2007Availability: Items available for loan: Call number: 658.1511 MCD/K (1).

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5.
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New Marketing: transforming the corporate future /

by McDonald, Malcolm | Wilson, Hugh.

Material type: Text Text Publication details: New Delhi : Elsevier , 2002Availability: Items available for loan: Call number: 658.8 MCD/N (1).

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6.
Marketing plans for service businesses: a complete guide /

by McDonald, Malcolm | Payne, Adrian.

Edition: 1 / Material type: Text Text Publication details: Oxford : Butterworth- Heineman , 2007Availability: Items available for loan: Call number: 658.8 MCD/M (1).

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7.
Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /

by De Chernatony, Leslie | McDonald, Malcolm | Wallace, Elaine.

Edition: 4th ed.;Material type: Text Text Publication details: London : Routledge, 2011Availability: Items available for loan: Call number: 658.827 DEC/C (1).

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