Strategic brand management :building,measuring and managing brand equity/

By: Keller, Kevin LaneContributor(s): Ambi M G Parameswaran | Issac JacobMaterial type: TextTextPublication details: Noida : Pearson, c2015Edition: 4th edDescription: 586pISBN: 978-93-325-4220-4Subject(s): Brand name productsDDC classification: 658.827
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658.827 KEL/S (Browse shelf (Opens below)) Available 67484

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