Dr. Hermann Gundert Central Library catalog

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Keller, Kevin Lane.

Strategic brand management :building,measuring and managing brand equity/ - 4th ed.; - Noida : Pearson, c2015. - 586p.;

ISBN: 978-93-325-4220-4

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.827 / KEL/S

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