Strategic brand management :building,measuring and managing brand equity/ (Record no. 75276)

000 -LEADER
fixed length control field 00458nam a22001697a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-93-325-4220-4
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL/S
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Keller, Kevin Lane.
245 10 - TITLE STATEMENT
Title Strategic brand management :building,measuring and managing brand equity/
250 ## - EDITION STATEMENT
Edition statement 4th ed.;
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Noida :
Name of publisher Pearson,
Year of publication c2015.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 586p.;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ambi M G Parameswaran.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Issac Jacob
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Holdings
Home library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
Kannur University Central Library Stack 24/05/2018 799.00 658.827 KEL/S 67484 BK

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