Media handbook : a complete guide to advertising media selection, planning, research, and buying
Material type: TextSeries: Publication details: New York : Routledge, 2010Edition: 4th edDescription: xii, 212 p. : illISBN: 9780415873543Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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BK | Kannur University Central Library Stack | Stack | 659 KAT/M (Browse shelf (Opens below)) | Available | 33782 |
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