Strategic brand management for B2B markets :
Material type: TextPublication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010Description: xix, 262 p. : illISBN: 9788132105220 (PB)Subject(s): Branding (Marketing) | Brand name products | Product management | Marketing management | Management | Industrial marketingDDC classification: 658.827Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
BK | Kannur University Central Library Stack | Stack | 658.827 SAR/H (Browse shelf (Opens below)) | Available | 31421 |
There are no comments on this title.