Sarin, Sharad.
Strategic brand management for B2B markets : - New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010. - xix, 262 p. : ill. ;
9788132105220 (PB)
Branding (Marketing)
Brand name products
Product management.
Marketing management
Management
Industrial marketing.
658.827 / SAR/H
Strategic brand management for B2B markets : - New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010. - xix, 262 p. : ill. ;
9788132105220 (PB)
Branding (Marketing)
Brand name products
Product management.
Marketing management
Management
Industrial marketing.
658.827 / SAR/H