Tested Advertising Methods
Material type: TextPublication details: USA Prentice Hall 1997Edition: 5thDescription: xxvi;278 pISBN: 9780130957016Subject(s): AdvertisingDDC classification: 659.132 Summary: The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
BK | Kannur University Central Library Stack | Stack | 659.132 CAP/T (Browse shelf (Opens below)) | Checked out to VYGA NAMBIAR (9190) | 14/10/2024 | 68249 |
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
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