Caples, John
Tested Advertising Methods - 5th - USA Prentice Hall 1997 - xxvi;278 p.
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
9780130957016
Advertising
659.132 / CAP/T
Tested Advertising Methods - 5th - USA Prentice Hall 1997 - xxvi;278 p.
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
9780130957016
Advertising
659.132 / CAP/T