Tested Advertising Methods
Material type:
TextPublication details: USA Prentice Hall 1997Edition: 5thDescription: xxvi;278 pISBN: 9780130957016Subject(s): AdvertisingDDC classification: 659.132 Summary: The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
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Kannur University Central Library Stack | Stack | 659.132 CAP/T (Browse shelf (Opens below)) | Available | 68249 |
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| 659.1023 TIB/A Advertising:Its business,culture and careers. | 659.104 2 JOH/I Imaging in advertising : verbal and visual codes of commerce | 659.130 WAR/W Media Selling:television,print,internet,radio | 659.132 CAP/T Tested Advertising Methods | 659.132 SHE/W Writing great copy | 659.157 PEG/V Visual merchandising and display | 659.19796 BLA/S Sport Marketing / |
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
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