Strategic market management : global perspective /

By: Aaker, David AContributor(s): McLoughlin, DamienMaterial type: TextTextPublication details: New Delhi: John Wiley, c2005Description: xii, 354 p. : illISBN: 9788126548927Subject(s): MarketingDDC classification: 658.8
Contents:
Strategic market management: an introduction and overview External and customer analysis Competitor analysis Market/ submarket analysis Environmental analysis and strategic uncertainty Internal analysis Creating adapting and implementing strategy Creating advantage synergy and commitment versus opportunism versus adaptability Alternative value propositions Building and managing bond equity Energizing the business Leveraging the business Creating new businesses Global strategies Setting priorities for business and brands the exit milk and consolidate options From silos to synergy harnessing the organization
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Call number Status Date due Barcode
BK BK
Stack 		658.8 AAK/S (Browse shelf (Opens below)) Available 67993

Includes index.

Strategic market management: an introduction and overview External and customer analysis Competitor analysis Market/ submarket analysis Environmental analysis and strategic uncertainty Internal analysis Creating adapting and implementing strategy Creating advantage synergy and commitment versus opportunism versus adaptability Alternative value propositions Building and managing bond equity Energizing the business Leveraging the business Creating new businesses Global strategies Setting priorities for business and brands the exit milk and consolidate options From silos to synergy harnessing the organization

There are no comments on this title.

to post a comment.

Powered by Koha