Aaker, David A.
Strategic market management : global perspective / - New Delhi: John Wiley, c2005. - xii, 354 p. : ill. ;
Includes index.
Strategic market management: an introduction and overview External and customer analysis Competitor analysis Market/ submarket analysis Environmental analysis and strategic uncertainty Internal analysis Creating adapting and implementing strategy Creating advantage synergy and commitment versus opportunism versus adaptability Alternative value propositions Building and managing bond equity Energizing the business Leveraging the business Creating new businesses Global strategies Setting priorities for business and brands the exit milk and consolidate options From silos to synergy harnessing the organization
9788126548927
Marketing
658.8 / AAK/S
Strategic market management : global perspective / - New Delhi: John Wiley, c2005. - xii, 354 p. : ill. ;
Includes index.
Strategic market management: an introduction and overview External and customer analysis Competitor analysis Market/ submarket analysis Environmental analysis and strategic uncertainty Internal analysis Creating adapting and implementing strategy Creating advantage synergy and commitment versus opportunism versus adaptability Alternative value propositions Building and managing bond equity Energizing the business Leveraging the business Creating new businesses Global strategies Setting priorities for business and brands the exit milk and consolidate options From silos to synergy harnessing the organization
9788126548927
Marketing
658.8 / AAK/S