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Sanal Kumar Velayudhan.

Rural marketing: targeting the non-urban consumer/ - Los Angels: Sage, 2002. - 249p.;

ISBN: 978-0-7619-3588-9

Subjects--Topical Terms:
Marketing-India
Consumer behaviour-India
India-rural conditions

Dewey Class. No.: 658.80091734 / SAN/R

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