Rural marketing: targeting the non-urban consumer/ (Record no. 75391)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00428nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-7619-3588-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80091734 |
| Item number | SAN/R |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sanal Kumar Velayudhan. |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing: targeting the non-urban consumer/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angels: |
| Name of publisher | Sage, |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 249p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing-India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behaviour-India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | India-rural conditions |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 31/05/2018 | 525.00 | 658.80091734 SAN/R | 67599 | BK |