Global marketing :practical insights and international analysis/

By: Farrell, CarlyleMaterial type: TextTextPublication details: Los Angeles: Sage, 2015Description: 347 p.; color illustrationsISBN: 9781446252642Subject(s): Export marketing | MarketingDDC classification: 658.848
Contents:
Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing.
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Reference 		Reference 658.848 FAR/G (Browse shelf (Opens below)) Available 67358

Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing.

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