Global marketing :practical insights and international analysis/ (Record no. 75149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01003nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781446252642 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | FAR/G |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Farrell, Carlyle. |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing :practical insights and international analysis/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles: |
| Name of publisher | Sage, |
| Year of publication | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 347 p.; |
| Other physical details | color illustrations ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Reference | Kannur University Central Library | Reference | 07/05/2018 | 3871.39 | 658.848 FAR/G | 67358 | BK |