Advertising management/
Material type:
TextPublication details: New Delhi: Oxford University press, 2012Edition: 2nd edDescription: 651pISBN: 9780198074120Subject(s): Advertising managementDDC classification: 659.1 Summary: The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BK
|
Stack | 659.1 JAI/A (Browse shelf (Opens below)) | Available | 67309 |
The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies.
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