Jaishri Jethwaney.
Advertising management/ - 2nd ed.; - New Delhi: Oxford University press, 2012. - 651p.;
The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies.
9780198074120
Advertising management
659.1 / JAI/A
Advertising management/ - 2nd ed.; - New Delhi: Oxford University press, 2012. - 651p.;
The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies.
9780198074120
Advertising management
659.1 / JAI/A